September 7


7 Figure Franchise: Is It A Scam Or Is It Legit?

7 Figure Franchise Review

Is 7 Figure Franchise A Scam? - Michael Cheney Again! [Review]

You are probably here because someone recommended Michael Cheney's Traffic Generation Course, 7 Figure Franchise.

They are all out there looking to make money as Michael's associates.

Michael Cheney is a well-known sales copywriter, which I have covered in other reviews. As such, he has been making a lot of hype (as seen below).

I find this bold claim to "force" you to make money ..." in 7-Figure Franchise a red flag.

As if that wasn't enough, he said that the 7 Figure Franchise training course is a "turnkey" solution to quickly earn even if you are a beginner.

To give this course the benefit, I will give my honest opinion to help you decide whether it is worth your time and money.

To determine if 7 Figure Franchise is the best training program for affiliate marketing, we'll be looking at multiple aspects.

We will discuss whether affiliate marketing is right for you.

You'll find answers to some of the most common questions about 7-Figure Franchises and affiliate marketing.

And most important, I'll show you the exact system I used to build my own internet marketing business to over $40,000 a month in mostly passive income.

Because it leverages some of the same skills, but in a more powerful and lucrative way, this system made me swear off affiliate marketing.

7 Figure Franchise Review Summary

Product Name: 7-Figure Franchise

Founder: Michael Cheney

Product Type: Traffic generation + resell rights for Michael's products

Price: One-time $1,997 or two installments of $1.100

Best for: Michael and people with the capital to invest

Rating: 40/100

Not Recommended

What is a 7-Figure Franchise (7FF)?

The 7 Figure Franchise concept is comparable to that of a traditional franchise enterprise, hence the term, 7 Figure "Franchise."

This 7-figure franchise program is unique because it is done online and not in a physical setting.

Each time you sell a product, you receive a portion of the commission.

How 7-Figure Franchise Works

Here's a breakdown of the whole process:

  1. You can purchase the product at $1,997 to become a 7-figure franchisee.
  2. Learn how to get traffic and make money as an affiliate.
  3. Online visitors or direct traffic to The Commission Machine's     landing page, which is the first product in Michael’s sales funnel.
  4. Michael will reach out to you via email to follow up on your        referral.
  5. He will eventually use email to promote high-ticket products like the 7 Figure Franchise.
  6. If someone buys one of Michael's items, you will be                     compensated.

Michael's 7-Figure Franchise Sales Funnel

Below is a JVZoo screengrab:

According to the website 7 Figure Franchise is valued as $4,997 and it is only one of more than 121 products in Michael’s entire sales funnel.

Later I will explain why the price of $4,997. It is absurd to include 121 products in a sales funnel.

This shows that Michael is a marketer only looking to make his own money.

Legitimate marketers won't offer products that are identical in order to generate revenue.

They will usually concentrate on one or two products and try to make them work.

Below are Michael's other products on JVZoo

  • Commissionology
  • 7-Figure Franchise
  • Commission Cartel
  • Black Ops Commission
  • How to Get Cash
  • Black Ops List
  • Email Black Ops
  • The Commission Machine
  • Children's Play Profits
  • Method of Fan Page Money
  • Templates for Facebook Money
  • Fast Track Facebook Traffic

This is a long list that a single marketer can do.

Are you aware of the similarities in the names?

Since Michael is an expert in affiliate marketing, they all revolve around the same business model.

He is simply using slightly different methods to create multiple items. This will allow him to have more income streams.

However, the 7 Figure franchise is his "ultimate" product on his long list. It is also the most expensive. If you avail of the 7 Figure Franchise, all other products are included.

You can also resell any product and earn up to 100% commission for the front-end products.

You also get a 50% commission valued at $1k for every referral who purchases the 7-Figure Franchise.

Inside 7 Figure Franchise

Let's now take a look at 7 Figure Franchise training and tools included in the membership.

Step 1: Welcome video

When you sign up for the members section, you will see a welcome video from Michael Cheney. This will give you an overview of all you need to do.

Step 2: Get Approved & Your Links

  1. Register as a JVZoo affiliate
  2. Ask for approval to market the Commission Machine
  3. Promotion of Michael's other products and funnels (optional).

Step 2 is about helping you become Michael's affiliate through JVZoo, and guiding your journey to obtaining your affiliate links.

Step 3: Traffic generation

Step 3 focuses only on the two main elements of traffic generation, paid and free traffic.

Michael teaches these free traffic methods:

  • Facebook Marketing
  • Guest posting
  • Forum Marketing
  • Twitter Marketing
  • Instagram and Pinterest Marketing

Michael is primarily an internet traffic marketer and he only covers Solo Ads for Paid Traffic.

He will take you to Igor Kheifets’ website for Solo Ads, as he is an expert in Solo Ads.

Just so you are aware, Michael will be paid an affiliate commission if you purchase any Solo Ads from Igor by using the link provided, since it is his affiliate link.

BONUS: Affiliate Promotions Done-For You

These are just pre-written Email Swipes by Michael, which you can copy and past and then share with your subscribers.

BONUS: The 7 Figures Seminar

This is Michael's exclusive event recording series, which consists of seven sessions that last between 1-2 hours each.

This section I believe has some value.

It's Michael's live seminar content.

He cannot possibly defraud people during a live lecture.

BONUS: Get Free Products

The "Free Products" refers to the access that you have to all his products, as I mentioned previously.

Signing up for 7-Figure Franchise gives you access to all products and the ability to resell them. This will result in more commissions.

BONUS: Screenshot Consultancy

Here is Michael's 30-day support one-on-one.

You are entitled to exclusive consultations with Michael for 30 days as a 7 Figure Franchise member

Here's the question:

What happens after 30 days?

This support will end after 30 days and you won't be able to get help any other way.

Upsell: Insiders ($4,997)

Let's begin with the $4,997.

Because it contained all the front-end items, I assumed 7 Figure Franchise was the last upsell in his sales funnel.

Because it contained all the front-end items, I assumed 7 Figure Franchise was the last upsell in his sales funnel. Evidently, I was wrong.

"Insiders", priced at $4,997 is actually an upsell to the $7 Figure Franchise.

As an Insider member, you will enjoy the following benefits:

  • Michael will help to advertise your affiliate link twice to his Twitter and Facebook followers to generate instant traffic.
  • Michael offers cell phone support for up to 180 days. Keep in mind that 7Figure Franchise offers only 30-day support via online screenshots.
  • Each Insider sale earns a $2,500 commission
  • You will have a place on Michael's popular blog for 12 months.

You can pay $4,000 over seven days by making a $997 deposit.

Insider, in essence, is a membership level that allows you to leverage Michael's social influence for a better outcome.

Pros & Cons

The pros

1. Michael Is A Real Person.

Too many scams have been perpetrated by people who are not known or have no connection to the founder or creator.

Most of them pretend to be the owner of a bogus persona. The actual owner of the computer is hiding behind it, making money in an unethical, illegal way.

Michael is present in each video so you know he is real.

2. 2.

Traffic generating training can be found online for most of the time so it is not expensive.

I believe that the Exclusive Event Recordings offer more valuable training.

However, Michael's training is lacking a few important components of affiliate marketing which I will go over in the Cons section.

3. 60-Day 200% Money-Back Guarantee

There is also a money-back guarantee of 60 days.

Here's the trick part...

Michael promised that if your upfront investment is not recouped within 60 days, he would not only refund it but also pay you 100 times more than the amount you originally invested.

Although this is an appealing offer, it comes with a lot of requirements.

  • You must generate at least 35 clicks per day to the sales funnels using free traffic.
  • Each week, you must add at least 100 friends to your FB page and post at most three times per day.

Although these seem simple, the most difficult part is...

You must record every Facebook post, each friend-getting session and date in a Google spreadsheet. To prove that you have at least 35 clicks per days over the period .", you must also share clicks and traffic data from these activities in the spreadsheet.

You must basically capture all information in a Google Spreadsheet and then share it with others.

It's a reasonable request, but it's extremely difficult to meet.

They may not give you a full refund, but they might just say that you don't meet the requirements and therefore you aren't eligible for one.

Although I don't have any evidence to support my suspicions, it is a valid concern.

The Cons

1. Extremely hyped up!

Until you are a paying customer, you won't really know what you're getting unless you pay for it. Michael's products is an example of this.

Michael did not mention in his sales presentation what his products would look like.

He is constantly making income claims and false promises or telling you his story.

It is difficult to make real money online legally and ethically.

The overarching theme of his products is that if your "turnkey solutions" are purchased, you can quickly and easily make a lot with very little effort.

2. Very limited training

They do have some training, but it is very limited.

It is all about getting free traffic. It's that simple. Other skills that are crucial will not be acquired such as:

  • Choosing a niche?
  • Choosing winning affiliate products
  • How to build a website
  • Harnessing good copywriting techniques
  • Profiting from a sales funnel

3. Failure to Build Your Own Business

Michael's sales funnel may be an option in the short-term. This is a great opportunity to make money.

The problem is, what happens if the company goes under?

This means that you could also go out of business. You and your money are at great risk if you don't know how to start your business.

Let me clarify that for you, and make it clearer:

It is not possible to learn how to start your own business.

Even if you know how to get cheap traffic, it won't help you generate income because you won't know the right products to sell to the right target audience.

My suggestion is to master these skills so they are yours for the rest of you life.

This will allow you to be independent and have complete control over your business and your future.

This should be your course of action

You don't have to be a failure as an entrepreneur if you are looking for income-generating opportunities.

Instead of depending on others, you're building your foundation and running your business.

4. Unrealistic Testimonials

The person claimed that he earned $1k in just 12 hours after signing up for Michael’s 7-Figure Franchise.

Many other testimonials claim to have made thousands in a matter of hours.

Although I don't have any concrete evidence that they are counterfeit, it's possible.

Training for the 7-Figure Franchise is not possible in just 12 hours. You can even produce $1,000 in just 12 hours!

This COULD be true.

The only reason I can see is that he's an experienced internet marketer. Richard Legg, for example, might be able to simply exploit Michael’s sales funnel and make money from it.

This is a fake or fake testimonial.

Fake testimonials are extremely popular these days, especially because they can be easily purchased from Fiverr services for as low as $5

I have discovered many scam products that use Fiverr agents to create fake testimonials.

You can check out the 30 Minute Money Method, Paid Media Jobs and 60 Minute Profit Plan to see for yourself.

5. Long-term support is lacking

Anyone who wants to make money online is in need of support, especially newbies.

Michael has some support in place such as the 30-Day one on-one counseling. You are then completely on your own.

It's worse that they don’t have any alternative social media platforms or forums for community groups.

This contrasts with other affiliate marketing training programs that are better. You can get support 24/7/7, because of the large number of members.

A technical support team is available to help you with any technical issues, 24 hours a days, 7 days a week.

6. Michael Is A Spammer!

Finally, I must inform you that Michael has become a spammer!

Michael gives email marketing a high priority.

To send out marketing offers, he has set up many autoresponder email addresses.

Michael on the other side is wrong!

Each day, he sends at most two to three emails per subscriber. They're all about selling.

Email marketing should be approached in a relationship-based manner. Before asking your customers to purchase anything, first provide value.

Internet marketing today isn't just about promotion. It's all about establishing a connection.

Unfortunately, Michael is making a mistake.

Are 7-Figure Franchises a good way to make money?

Yes, You can!


Affiliate Marketing is a complex area that many people have difficulty understanding.

In fact, check out our Top 5 Reason Why Affiliate Marketers Fail.

Now, don't get me wrong...

While 7 Figure Franchise can make you money, you should be prepared to put in the hard work required to run it.

The program that helped skyrocket my online business to $40,000+ per month is so simple that making money really does become second nature.

Is 7 Figure Franchise A Scam?

This review shows that 7 Figure Franchise is not a scam. The members section contains real, legitimate information, and it is possible to make real money.

This product is not recommended for sale. You are basically getting a franchise license to resell Michael's low quality items.

His products won't help you build a legitimate business long-term.

Instead, you will be wasting your precious time and money.

You should not try to make quick money or become wealthy. Instead, build a strong foundation.

However, it is possible to create a profitable and successful online business without the 7 Figure Institute.

My #1 pick proves this!

It is unlike Entre Institute and provides real proof of success from real people just a few days back.

Steady Calls is the #1 recommendation for making money online in 2021

Our review team discovered a program that is top-notch in the real estate industry!

It's digital, but not real estate.

Yup, Digital Real Estate!

7 Figure Institute is not scalable enough.

It is unrealistic to expect to be able set up multiple Affiliate Marketing blogs and receive NATIONAL traffic.

To be able to self-sufficiency, it takes too much money and resources.

What if you could make more money from small local websites, without spending tens or thousands to create an affiliate blog?

This digital real estate program will allow you to make a profit every day by attracting local traffic to your site!

Does it sound too good to be true

It does, of course!

It's not, however. In fact, many business owners wish that they had this skill.

You can simply build and rank a local website, and then forward the jobs to a business owner.

This applies to any service-based business such as tree service, plumbing, or towing.

What are the best ways to get paid?

It's simple, once you have sent the jobs to a business owner, he makes some money from them, you just ask for mutual benefit.

Based on the industry, a fair price per lead is between 10-20 %... let's take the tree service industry as an example and use the worst-case scenario.

Let's suppose you rank the site, and that only 10 jobs per month are received. Tree service jobs can range from $500 to $2000.

This means that you should have at least $500 per month in assets!

You can see why they call it digital estate.

This is a rent payment.

It is easy to scale. To make CRUMBS in affiliate revenue, you don't need to spend a boatload of money on one traffic source.

Do you remember 7 Figure Institute's 10% commission on a $50 product purchase?

This one allows you to make huge FLAT RATE DEALS. This is truly passive income!

This training program will take making money online to another level. You will be guided by the owner of the program, who will also share his screen and occasionally speak to you.

Learn the importance of keywords and website names, how to send calls notifications via email, backlinking, and other details.

After the training program is complete, you will have access to a Facebook Group that we think is better than the 7 Figure Institute group. This group is more active.

Contrary to 7 Figure Institute where you only get $5 per sale, you could get 10-20X that.

Businesses will always need more leads and new jobs. It doesn't matter if the job isn’t coming from their website. They see it as it is...expanding their digital real estate.

Contrary to 7 Figure Institute's belief, more people are able to leave their 9-5 jobs.

You probably have a lot of questions.

So, check this out to learn more.


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