September 3


Amazing Selling Machine [Review 2022]: Is It A Legitimate Business Opportunity?

What is Amazon Selling Machine?

Another one of the making money online programs is this course. It supposedly makes you rich by selling cheap products from China.

You don't want to risk your life savings if you are going to invest in a business that has been destroyed by Chinese Wholesalers.

Don't let us stop your attempts to make yet another mess of your parents.

This book is supposed to teach you how to make a 6-figure income as an ecom king, but it's really out of reach for many people who are limited by their budgets or student loans.

It's not true. You won't make a fortune chasing after the next product that lasts three months.

If you want to really get rich online, (at an average of $1,500 per sale PER MONTH), check out our #1 recommendation here.

We have to be truthful in this review...

Amazing Selling Machine provides a lot of useful information that will help you make money online and get huge ecom profits.

It's out of date!

You'll find answers to some frequently asked questions about Amazing Seller Machine as well as how I get around selling chinese goods in general.

Most importantly, I will show you how I built my internet marketing business to more than $40,000 per month mostly passively.

Amazon FBA is a system that uses the same skills, but it's more powerful and lucrative.

More on this later.

Let's get to the Amazing Sales Machine for now!

Is there a More Amazing Selling Machine Than This?

The Amazing Selling Machine Originally launched in 2013, Matt Clark And Jason Katzenback. These two entrepreneurs are killing it!

Their company, "Amazing", is based in Austin TX.

However, it wasn't always sunny and warm.

Jason Katzenback started his adult life in Canada as an engineer student. But he quickly discovered that working a 9-5 job and cold weather were not good for him!

He was climbing the corporate ladder at a steady pace in 2003...but then, the worst happened...

They cancelled employee bonuses They canceled employee bonuses!

Jason did the sensible thing that any intelligent person would do.

He began to look for online ways to make extra money.

Jason worked tirelessly and finally found a mentor in internet marketing. He founded Archon Media Inc. in 2005.

Jason and Archon Media had sold training products to everyone trying to make money online by 2006, generating over 3,000,000 dollars in revenue.

What about Matt?

Unfortunately, he was not on the straight and narrow as Jason had been.

Matt was a teenager with drug problems and was determined to change his life.

He did!

After getting his life in order and trying every business model under the sun, he finally found success with Ecom. He became a massive success.

He was just 24 years old and was already making a living selling Amazon private label products!

Then it happened...

When Jason and Matt Clark met in 2011, the stars aligned.

The Amazing Duo is now known as the Amazing Duo. They created an online course to teach anyone how to sell everyday products on Amazon.

What happens when you take the Amazon seller who makes a lot of money and pair him with the online marketer who can sell any type of training product?

Get the Amazon Money Machine!

.... Almost

Amazon politely requested that they change the name of their course. After some thought, they settled on Amazing Selling Machine and have never looked back.

They did not ride off into sunset, however...

They've added many new features to their training since 2013 to keep their students current with the most recent best practices in Amazon.

If you look back over the past few years, you'll notice that they upgraded from ASM10/ASMX to ASM11 and now ASM12.

They have over 30,000 members in 130 countries since 2015 and this...

Clark Katzenback and Jason Katzenback claim that their members have sold more than 9 BILLION on Amazon! Yes, that's right! 9 BILLION with an emphasis on "B"

Is this just another marketing professional who blabbers off BS to get you to join his class?

In our complete review, we hope to provide the answers you are looking for!

Reviewers are Not Required to Write Reviews for Money

There are many reviews about this Amazon Seller program online.

We are not ones to say, "I'm holier than thou "

Many of these reviews are written by company affiliates who get paid if the course is purchased.

This is dangerous territory to tread because you won't get an objective review from someone if they are financially motivated to do so.

Steady Calls is UNAFFILIATED with an Amazing Selling Machine. You can be sure you're getting an honest review that includes all pros and cons.

Full Review

Apart from the Amazing Selling Machine, you will also need to go through it from start-to-finish.

We will also answer a few questions for you:

  • Is ASM still an excellent Amazon training program?
  • What is the difference between this course and other Amazon FBA courses?
  • Is the entry fee of $5,000 worth it?

How does Amazing Selling Machine work?

ASM guides you through the process of creating your brand and then running your own ecom company on Amazon.

This is how Amazing Seller Machine 12 members are instructed to do it through Amazon FBA. Fulfillment by Amazon

Dropshipping is like selling the grand scheme of things. Instead, it acts as a middleman between supplier and consumer.

It is necessary to purchase the inventory upfront and then send it to Amazon's warehouses.

*definitely a little financial risk factor, if you ask our experts*

This is how it looks:

Amazon takes care of everything once you have paid the money and sent it over.

You can see why Amazon FBA has been so popular. It's super convenient.

The 8-week-long Amazing Selling Machine training program will show you how to use it to your advantage!

Amazing Selling Machine 12 is taught and guided by three ASM mentors who have all made at least 7-8 figures in their Amazon businesses.

Rich Henderson, Dan Ashburn, Mike McClary. These guys are real experts and can tell you what they mean. They have been there for years!

ASM12 has 4 major parts

  • 8-Week Online Training
  • Private Resource Vault
  • Platinum Access for Life to Amazing Alliance
  • ASM Mentorship Program

Before we dive into all the extra goodies, let's look at the meat and potatoes that you came here to learn...

ASM Intro Module

Rich handles this one.

He begins at the beginning and provides solid guidance on how to set up your Amazon Seller account correctly and avoid common sales mistakes.

  • Birdseye View of the ASM Course
  • How to navigate the ASM Dashboard
  • How to get great results
  • How to properly structure your business
  • How to keep you account safe from suspension

The guy is a freaking genius, we must admit.

It feels longer than the other modules.

He provides a detailed overview of the dashboard as well as a lengthy explanation about why Amazon is still a great company to this day.

ASM Module 1 - Finding the Perfect Product

Rich explains why branding matters more than selling products.

After that, he dives into their research method called "the hot product opportunity"...basically just 7 characteristics you're going to wanna make sure your product in mind hits.

He mentions that it must fit in a top-level category and not a subcategory.

What does he mean?

ASM course participants also receive guidance from him by providing a list to avoid. This was a very helpful addition that helped us avoid getting stuck or making mistakes.

Risk: We recommend that you avoid all products on this list.

Rich starts with the product.

This is a good place to start, but if your product sales aren't focused on your target audience most of the time, it will be short-lived.

Rich's lesson about product opportunity in the first module is a great resource for anyone new to this field.

Some of our team members have tried it, even though the products that they sold initially weren't doing so well today.

It's a good first week of training, but it's not a complete course. FBA's top hitters today focus on niche markets and sell exclusive sourced products.

ASM Module 2 - Testing Samples and Suppliers

Although Rich did a good job of explaining some basic branding concepts, we think Rich could have added more detail training to help sellers find resources that aren’t being overran by other Amazon sellers.

He doesn't mention how you could visit the local businesses and tell them your skills to make extra sales.

Steady Calls Team Member ASM Student Experience:

"A few years back, I was in the grocery store and came across this wonderful rubbing cream that helped my stuffy nose. My friend, who works at the store, connected me with the big man.

After some back and forth conversations, I explained my new methods to him. He agreed to allow me to help him increase sales online through Amazon!

Although no sales were made overnight, it did help him to make an additional 3k per month. You can't deny that those items sold like hot cakes back then!

You have many advantages when you have a source of information that is different from other sellers and targets a specific group of people (like folks with stuffy noses).

  1. It will make it hard for your competition to copy... it's not like they can go on Alibaba, rip and rebrand the exact same product as you!
  2. The starting point for Amazon Sponsored ads and Facebook ads is now more clear than ever. You can use the Amazon Marketing System, to reach those who are desperate to relieve their stuffy noses!


It is important for people to be able to trust their purchases. This is especially true if they are buying from local grocery stores.

ASM Module 3: Ordering Inventory

Rich demonstrates how to set up a framework for listing Amazon products.

Rich is focused on two things:

  • Selecting the best sample
  • Getting your product listing started

Rich provides a wealth of information as well as the correct steps to follow when inspecting product samples.

He will also assist you in setting up an item entry on Amazon Seller Central. This will show you how Amazon will approve it quickly.

Rich is a successful Amazon instructor and this module proved it. Rich is one of the few who can clearly explain everything.

He also explains why it is important to only enter the most basic information at first. Very few Amazon "gurus", however, are aware of this.

These are just a few of the other features this module covers:

This module also covers other topics:

  • Choosing a supplier without cutting other
  • How to get your UPC?
  • Make your packaging your own
  • It is so important to build an email list

Rich, our main man, stresses the importance to really put your samples to the testing. Testing for functionality and quality is key.

Although this is a valid concern, suppliers are quite likely to send one quality product and then trick customers by sending them a lower-quality one.

Our team member was able to explain it and said that there is a workaround. He simply sends out a few orders to his family and friends asking them to be truthful. This is a great way to check if your supplier sends the same product to everyone.

ASM Module 4 - Building the Brand

You need to create a brand, just like real businesses. They show you how to do this with social media.

*Note: This section could be skipped if you're part of the younger generation who is already comfortable with social media and uses it daily. You're likely to see something you don't know.

If you are a Gen Xer or older Millennial, you can find out more about social media here.

This module could use some improvement.

We are not familiar with many of the social media strategies taught in this course. We would love to have seen more advanced tactics for building a brand online.

You could have received a 90-day content push strategy to help you get into the algorithm. Gary Vee has great ideas. They could have offered something similar to give Amazon Sellers an edge over the competition.

ASM Module 5: The Perfect Product Pages

Rich explains the 8 characteristics of a great product list and how to create one in Module 5.

Here's four...we'll save the other half for you to find out

  • Keyword Research
  • Traffic Generating Titles
  • Click Worthy Listing
  • How to determine profitable pricing

Keyword research is crucial because it's important to have a high search volume.

ASM Module 6: The Perfect Product Launch

Mike provides an overview of ASM's proven, proprietary process for successfully launching a product to the market.

Mike McClary gives us a bird's eye view of ASM processes involved in launching products.

3 Phase process: LB&R

  • Launch
  • Blitz
  • Rank

ASM Module 7: Advanced Marketing and Traffic Tools

This module covers the day-to-day maintenance of a profitable FBA business. This includes everything from checking your rankings to sending subscribers emails.

This module covers:

  • Daily Tasks
  • Amazon Lightning Deals
  • Dialing in Amazon Ads

ASM Module 8 - Taking Your Amazon Bis to The Next Level

Rich and Mike discuss future proofing businesses in the final module. You need to get certain things in order to reach your financial goals.

This module covers the following topics:

  • Inventory Management
  • Expanding product line
  • Globalization
  • What is your ultimate goal?

The ASM Membership Program

Legend has it that here, all the ASM members who have achieved success (2 million+ in sales) share their industry secrets and knowledge with newbies.

The good:

You can post your question in the "Amazing Alliance Forum" Forum. They will respond promptly 24/7.

The good?

Many members were disappointed when they were discouraged from being mentors.

It's apparently frowned upon.

Access to the Amazing Alliance Platinum for Life

Access to the forum, coaching calls and Facebook group is yours! Special pricing for live events is also available. You have total access to the ASM Community!

The best is yet to come...

Private Resource Vault

This is the most important selling point.

You have access to the same tools, resources, training, and support that ASM members who are most successful in scaling their Amazon businesses.

A great selection of templates and suppliers can make it easier to build wealth through ASM.

Are Amazing Selling Machines The Real Deal?

Ecom Is A Huge Industry. (Trillions).

As if you didn’t already know...

Everything is being bought online by people.


Sales of $5 trillion are expected this year, with $6.9 Trillion projected for 2023.

So now you understand what this means.

It would not be a bad idea to open an ecommerce store.

Amazon is the best place to sell than anywhere else

Let's face it, we all use Amazon!

Amazon is used by 80% of Amazon users to check the price.

Prime is now home to a staggering 100,000,000 US citizens.

It's no surprise that Amazon has more than tripled in sales since 2015.

Amazon is the only platform that can match it right now, and frankly, it's not even close.

You know what they say: If you can't beat them, join 'em.

ASM12 offers a complete training program

They also have 8 video training modules that are very in-depth.

They also have a wonderful community of support that you can join to ask questions.


Private resource vault with tools, business insights, and additional video training!

This is a truly amazing offering.

30 Day Money Back Guarantee

You can return your purchase within 30 days without any hassle.

You can ask for your money back if you aren't satisfied with the course.

But there is a catch...

It's an 8-week course, which is equivalent to 60 days.

They'll even refund you.

There's another option: the 6-month success promise, which promises a $7500 refund for any inventory that isn't sold. However, it requires you to go through a lot of hoops and can be more trouble than it solves.

Positive Reputation

Jason and Matt Clark appear to have an excellent online record

But there is something that raises red flags...

The Better Business Bureau gave them an A rating...

However, they do mention the alert for misleading advertising.

You'll generally find that they have a good reputation.

The Amazing Selling Machine Fraud:


Amazon FBA is a saturated industry today, along with Affiliate Marketing and MLM.

Amazon currently has 3 million sellers, with 3000 new sellers joining each day.

Due to the number of copy cats, even Amazon FBA sellers with years of experience are finding it difficult to stand out from their competition.

Take a look at these...

It was easy to locate a reliable supplier in 2006 and set up a private label.

Today, not so much.

Amazon FBA has been started by our grandmas.

Let's be open with one another here...

It is difficult to find a niche that hasn’t been explored yet.

It will take several weeks before your competitors arrive and attempt to steal your photos and jack listing.

Amazon does this too! They steal product ideas, and even put their brand name on them.

Amazon can also use its own sellers to test what works and what doesn’t.

Amazon is being overrun with Chinese sellers selling cheap knockoffs and fake reviews, causing real business to be destroyed.

Very little control

Amazon owns you, regardless of whether you want it or not.

It's their platform.

They can also suspend your account at any time for any reason, regardless of how well you are selling your products!

Amazon FBA businesses can be dissolved in a flash!

Even if you do everything exactly according to ASM, one small issue can cause the entire thing to go haywire. Amazon support will never get back to you if that happens.

You'll be left more confused than ever by their emails, which is the best thing they can send you.

It doesn't have to be all expensive

You thought it would be easy to spot ASM at the 5k? Think again.

To buy your products, you'll need to spend some money and follow the marketing steps that they outline in their video training.

Unexpected costs are part of every business. However, you need to remember that 5k doesn't mean the end of your investment.

Spam from ASM Affiliates All Over the Web

Remember when we spoke earlier about affiliate blog posts? Content marketing at its best.

The worst part is how many there are!

We were shocked at how many honest reviews we found that had affiliate links sprinkled throughout.

There are only two choices for this...

Either The ASM training video is the best thing since sliced bread


There is something fishy going on.

We won't even begin to discuss the sheer number of YouTube reviews.

We'll be open and honest with you.

Many of these "reviewers", are simply Amazing Selling Machine Affiliates trying to earn their affiliate commissions.

We don't hate it, but we won't let you get the wrong impression. There's nothing wrong in promoting something that you believe in...

It begs the question:

Amazing Selling Machine 12 could be so profitable...

Why is it that so many people recommend it, even thousands, instead of just a few?

Answer Daily Double

Alex, I'll take your question about "Building a 7-figure Amazon FBA Business" Alex.

Selling on Amazon is extremely difficult these days. It's much easier to talk about the program than actually doing the work.

Do you want the truth?

We have the truth!

One of their press releases stated that an average ASM member earns 60k in revenue...

Keyword REVENUE.

A successful ASM member has an average PROFIT of $575 per month! This is the result!

This is not just one member...

This is the average of ALL ASM MEMBERS

Want to know something funny?

Steady Calls is can make you more money per month!

Now you understand why there are so many affiliate reviews.

How does Amazing Selling Machine's Affiliate Program Work?

Don't forget to buckle your seatbelts, guys!

Amazing Selling Machine ASM Affiliates receive a huge 40% discount on each member who joins via their link

If they pay in full, they will be charged $1,999 and $399 per month for six months if they sign up for a plan.

This is the reason you see so many positive ASM reviews.

Let's be very clear.

Selling products on Amazon can be very different from being an affiliate marketer.

Two completely different beasts.

If you are new to online business...

It is difficult to complete both successfully.

Although it sounds a bit sexist, it's possible to make some serious money if you put in the effort to become an Amazon FBA Seller (which is not easy).

This program helped me to grow my online business from $50,000 to over $50,000 per month. It teaches you some Amazon FBA skills but also shows you how to make them more lucrative.

What does Amazing Selling Machine Course Cost?

The Amazing Selling Machine 12 Course is expensive...

You have been warned.

You can choose to pay one payment of $4.997 or six payments of $997 (a total of $5,982).

This is a large investment, but if you pay it all at once you can save around $1,000

It doesn't stop there...

The majority of professional Amazon Sellers will tell you that there are going to be a lot of additional expenses that quickly add up.

  • Samples + shipping: $300+
  • Shipping and inventory: 500-$2000
  • (APSA). Amazon Professional Seller Account: $40/mo
  • Business Marketing (logo, branding, ads, photos, etc): $500+
  • Miscellaneous (UPC code, trademark, etc): $500+

The long and the short of it...

To get your first product launched and good, you'll need to spend an additional 2-3k.

This is in addition to your ASM tuition, mind you.

We can't deny it...

After all any real business will have some sort of start up cost in the beginning.

But the question is...

What time will it take to get your ASM investment back?

Is Amazon FBA still a viable business model?

We'll get to that later...

Is Amazing Selling Machine Legit?

Ecommerce and Amazon are here to stay, whether you like it or not.

Amazon has reached the Trillion-dollar mark... not many companies can do that.

Is legitimate?


In just seven years, Jason and Matt Clark have created one of the most successful Amazon courses today.

Jason and Matt are both successful in their respective fields. This is thanks to you, who want to open your own business and attain financial freedom.

But, look...

We aren't saying Amazing Selling Machine scam. After all, it is hard to create a community with more than 30k members and generate over 9 billion in sales.

The problem is that there has been so much competition in the market because of this program.

After countless hours of research, we came across two common responses from Amazon sellers.

  1. It's not as simple as the online gurus claim (wink wink).
  2. It is becoming more difficult for Amazon Business owners to maintain a successful Amazon Business.

We don't want to mislead you. The ASM course is not impossible to make money. However, we do say that it is more difficult than the affiliated reviews suggest.

You would likely see significant growth if you worked on ASM12 24/7 for 6-12 months!

Is that your answer?

It's possible to create a successful, profitable online business.

This is my #1 pick!

It is not like ASM. Instead, it provides actual proof of real success from people who have been there since a few days back.


Is Amazon FBA a legitimate business model?

Yes! Amazon FBA is an online business model that works. You can also run an amazon business. It's not as simple as it used to be 15 years ago, when the FBA program was first introduced.

As we have seen, it seems more profitable to market a training course with a high price tag than to learn how to sell on Amazon with your own brand.

Amazon FBA (and eCommerce) are not easy business models and many people fail to make it profitable.

Amazon FBA isn't a quick way to make a fortune. To achieve passive income like the ones this course advocates, it will require a lot of hard work.

Is Amazon FBA passive income?

Amazon FBA is not passive income, despite what these programs may tell you. Your time will be spent on product research, product selection, monitoring ad campaigns, and product rankings.

It can be a passive income stream if you outsource a lot of it. To be a successful Amazon FBA seller, it will take at most 6 months of hard work.

Is it really hard to be an Amazon seller?

Selling on Amazon is much more difficult than you might think. To be a successful online business, it takes time. Even if you have Amazon's platform and the resources to help you, it will still take hard work.

Amazon Support is almost impossible to reach if you have questions.

Steady Calls is the #1 Recommendation for Making Money Online in 2022

It's hard to become a successful Amazon FBA seller. We want to end this review with a positive note because it's difficult.

Steady Calls took the time to research all of the possible ways to make money and we found one model that is truly passive income.

It's digital, but not real estate.

Yup, Digital Real Estate!

Amazing selling Machine is not scalable.

It is unrealistic to expect passive income if you are constantly managing your shop and posting ads.

What if you can leverage it?

This digital property program allows you to walk away completely from your laptop, since there is no ad manager!

Does it sound too good to be true It does, of course! It isn't, in fact, many business owners wish they had this skill.

You can simply build and rank your website, and then forward the jobs to a local business owner. Or you could email it!

This applies to any service-based business such as tree service, plumbing, or towing.

What are the best ways to get paid?

It's simple, once you have sent the jobs to a business owner, he makes some money from them, you just ask for mutual benefit.

Based on the industry, a fair price per lead is between 10-20 %... let's take the tree service industry as an example and use the worst-case scenario.

Let's suppose you rank the site, and that only 10 jobs per month are received. Tree service jobs can range from $500 to $2000.

This means that you should have at least $500 per month in assets!

It's digital real estate, which is why they call it now. This is a rent payment.

It is so easy to scale.

You don't need to answer the phone. All you have to do to get the phone ringing is to press the ring button.

Remember Amazing Selling Machine and all the small profit margins!

You can actually collect this without having to be on the computer managing a store 24/7. This is truly passive income!

This training program will take making money online to another level. You will be guided by the owner of the program, who will also share his screen and occasionally speak to you.

Learn the importance of keywords and website names, how to send calls notifications via email, backlinking and more.

After the training program is complete, you will have access to a Facebook Group that we think is better than the Amazing Selling Machine group. This group is more active.

This is a far better option than Amazing selling Machine, which requires you to run ads 24/7 and worry about making $5 on a $50 product 1,000x more than ..... Businesses will always need more leads and more jobs. It doesn't matter if the job isn’t coming from their website. They see it as it is...expanding their digital real estate.

Amazing Selling Machine is not the only way that people can quit their 9-5 jobs.

This allows you to make passive income while spending most of your time OFF The laptop.

You probably have a lot of questions. Check out this link to find out more.


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