6 Best Amazon FBA Courses in 2021 [Actual Seller Review]

We have reviewed many Amazon FBA courses over the past three years on this blog.

6 was added to this list in 2021. 

If you think another course should be included on this list or if you would like us to review another course please leave a comment at bottom of article.

We all know that there are many fake gurus selling recycled information.

Or courses that are simply out of date.

A coaching program provides ongoing support and new examples that can be implemented immediately.

NOT something that worked 2 years ago or even 1 year ago

FBA is becoming more competitive every year. This makes it crucial to have up-to-date training in order to succeed

We have taken some courses out...

We hold courses to a high standard and will often remove them from our list if they aren't up-to-date #sorrynotsorry

It doesn't matter if a course was good years ago.

Many people get into coaching without realizing the effort required to provide ongoing support for students. After a few years, they decide it is not for them.

Coaching is not right for everyone...

These are the main reasons we have removed certain courses from this list.

5 Key Points For a Reliable Course

I've taken many paid courses.

It's all in my head.

Paid courses are far better than learning from YouTube, especially when they're reviewed by us.

However, most courses don't stand out.

These courses are great at doing the following...

You can choose from 3 different FBA models before you purchase a FBA course

Amazon FBA has three main models.

You should pay particular attention to wholesaling and private label. These models can be scaled and automated.

Retail arbitrage is best for people who have a tight budget but still want to make a quick profit.

Retail Arbitrage

FBA Model #1

What's it all about?

Flipping products, finding clearance sales, rebates, and deals in retail stores, as well as forming relationships with store owners who can offer you special deals or products they are trying to get rid of.

These products can be purchased and shipped to the FBA warehouse.

Why it is great?

It doesn't require a large initial investment. This is a great option for those on a tight budget.

Why is it so difficult?

It requires ongoing work to find new deals. Not great for scaling up or the long-term.

Private Label

FBA Model #2

What's it all about?

You can take unbranded products from Chinese suppliers to create your own brand for Amazon.

You are responsible for creating a great logo, packaging, images, and marketing copy for the listing.

Some people make bundles of products that are frequently used together to stand out. This is done by looking at the "Frequently bought together” section.

Others will look at negative reviews about a competitor's listing, and attempt to resolve those issues for their brand.

Why is it so great?

Because it is your brand, you have the greatest control over price and margins. If the brand is successful, you can choose to sell it.

Why is it so difficult?

It is difficult to create a brand from scratch. It's a brand that isn't well-respected and has zero reviews so you need to invest money in paid ads.

Wholesale

FBA Model #3

What's it all about?

Selling well-known brands on Amazon. You will need warehouses to sort and repackage products before you can purchase wholesale quantities at larger suppliers.

Why is it so great?

It's much easier to determine if your product is going to sell because the brand you are selling is already well-known and people are buying it. It takes less time to build a brand and requires less advertising.

Why is it so difficult?

You have less control over your profit margins since it is not your brand. You must also persevere in finding suppliers who will let you sell their brands.

4 Private label courses in our list...

You can take unbranded products and create your brand.

What to like about Private Labeling?

My thoughts about Private Labeling

It takes a lot to build a brand. Even if everything goes well, it can be a bit difficult. It can also be risky. It can be a great way to increase your chances of success if you are creative and have great brand/product ideas. Be prepared to invest the time and money necessary to build a brand. Advertising and marketing costs will be high as a new brand without reviews is unlikely to be successful. You can't scale up an unknown brand overnight. It takes patience and long-term vision. If you create a brand that is successful, there are more upsides than wholesaling. You have brand equity and can sell it on other platforms. If it grows enough, you may be able to sell it for a large sum.

1.) Private Label Masters by Tim Sanders

Course duration: 20 hours and 18 mins Rating: 4.5/5 Cost: $4,997

Who's Tim Sanders?

Tim founded private label FBA in 2016 and has been able create a 7-figure business. He's legit. He's also active in his private Facebook group, where he provides ongoing support.

3 Lessons I Learned from This Course...

1. Gifts to your suppliers

Tim researched the business of his supplier and discovered that his favorite basketball player was Vince Carter. He then went on eBay to purchase a signed Vince Carter basketball and sent it off to his supplier.

Tim was able to obtain unbeatable prices on his products, and he is given priority treatment when inventory problems arise.

This is basically building trust with your supplier in order to receive special treatment. This is very smart.

 2. Use professional services

Tim is passionate about high-quality listings and spending extra money to hire professionals.

This approach is acceptable to me.

A great image, logo and copy can make a big difference in the perception of your product by customers.

Amazon FBA is very competitive. However, it is better to invest the extra money to ensure that every variable is correctly dialed.

Tim even has his own list of pros that he's used in his business.

3. Create your brand outside Amazon

FBA fees can be very expensive. That is why I enjoyed the training session where Tim shared strategies for building the brand beyond Amazon.

You can learn everything you need to know about building a website, including how to set up email marketing.

Find social media influencers to pay for promotion on their pages.

While there are some cool strategies, most sales seem to be from Amazon.

While it would be great to rank organically in Google with your store, this level of SEO is not covered.

2.) Product University by Sophie Howard

Course length 26 Hours Rating: 4.5/5 Cost: $34,495

Who is Sophie Howard?

Sophie is an Amazon seller who has established a 7-figure tea business for her private brand. The creator of Blue Sky Amazon's FBA course and tea brand "Higher Tea", is Sophie Howard. Her success has allowed her to combine everything she learned into the Blue Sky Amazon training programs.

3 Lessons I Learned from This Course...

1. It is a must to test different products

You must test various products if you want to succeed in Amazon FBA or private labeling. This will help you determine which ones are worth your time and money. Sophie has tried over 500 products. Evidently, certain products performed better than others. She was able test it and she is a great teacher.

2. Make Pristing Listings (Tell A Story)

Sophie encourages you to create a story for your brand. Why? Your prospects and potential customers will be emotionally connected to your story. You will be able to sell your products well and get your customers to buy from you again if you do this in your business. There are many ways to share your story, including social media, your Amazon listing, and inside your product packaging

3. Find Products that are difficult to copy & compete

Sophie also shares her branding strategy. It is all about finding products that are unique and not copied by everyone. If you can pull it off, you will have a highly profitable private label business. One that you can count on to be your cash cow for many years without fear of saturation. She will teach you three things to remember when creating your brand, which is the supply, and demand, market positioning. Sophie explains how to research each aspect of a product before you buy it. This section is a must-read and should be implemented in your private label company.

3. Amazing Selling Machine (ASM 11)

Course length: 19 hours Rating: 4.5/5 Price: $5,000

Who are Rich Henderson & Mike McClary?

They are your instructors throughout the course, even though it was designed by Matt and Jason. Rich is an online entrepreneur with over a decade's experience. He specializes in both SEO and affiliate marketing. He was also involved in the creation and execution of the course. Mike is a veteran of ASM and has enjoyed a lot of success with the business model and program.

3 Lessons I Learned from This Course...

1. Social Media is Your Friend Upon Launch

Although this may seem obvious, it is a reminder to ensure you promote your brand and products the best you can. This includes creating profiles on all the major social media platforms. Several of the platforms mentioned in this course are Facebook, YouTube, Pinterest, and Twitter. You can make sure that you are getting maximum exposure, which can result in serious profits.

2. Create a Daily Agenda

Mike talks about the importance of having a daily schedule to keep you on track. It is easy to become distracted, especially when you own your business. This was extremely helpful to me as I was able to use it to have my VA take care of minor tasks I don't need. This simple, but powerful tip allowed me to operate my business on autopilot.

3. Important Pre-Launch Checklist

It's all about organization. You will likely already be a perfectionist if you are a perfectionist. If you don't, it would be a good idea to do so. A pre-launch checklist is a sign that you are serious about success. You will be more confident if you have one. Preparation is only the beginning. Make sure you do it right.

4.) FBA Sales Accelerator Ryan Rigney

Course duration: 14 hours and 29 mins. Rating: 4.0/5 Price: $495 (one-on-one coaching available).

FBA SALES ACCELERATOR TRAINER COURSE DETAILS

Ryan's course covers everything you need to know to get started on Amazon. However, it is important to remember that Ryan designed his course for those already selling products on Amazon.

Ryan teaches you how to get more FBA traffic from Facebook and more reviews using his SaaS, BoostRooster.

If you are able to appreciate Amazon sellers being open about their business, this course might be for you.

He's not as vulnerable as Tim Sanders ( private label Masters), but he does share his successes and the platforms that he is most focused on.

Ryan is a master at driving traffic to Amazon from other sources, which helps his products rise to the top.

He also offers FB Ad Training and insight into how to partner with Instagram Influencers, such as what it is reasonable to pay them. This is a great resource because Influencers are powerful for anyone trying to sell products. Not many people can teach you how to harness this power.

We must also mention the price. This is the cheapest Amazon FBA course at $495.

The Bottom Line

Conclusion:

Ryan offers excellent advice for those in the middle stages of creating their Amazon FBA business.

He doesn't spend enough time on the basics so this course isn't for product selection, listing creation, and other such things. This is not the best Amazon FBA course, but it's a good starting point.

His brand mindset trainings provide great value.

However, as I mentioned earlier, the internet is constantly changing. This course has not been updated in over a decade. It is possible that some of the techniques taught in this course will soon be obsolete.

5.) Nine University 2.0 - Kale & Taylor

Course length 16 Hours of Video Rating: 3.0/5   Price: $1.997

NINE UNVERSITY 2.0 COURSE DETAILS

Kale and Taylor's Nine University 2.0 launched in 2017. However, it does have some years. K&T have updated their course and added more information in certain modules, such as adding more research techniques and product selection sections.

This is a very important point. It's not necessary to remind you that online trends can quickly change and that tactics that worked last year may be useless next year. Be wary of courses that have been around for a while becoming outdated.

K&T has some great tips in this course. If you are new to FBA, you may find it helpful to ask your supplier both the unit price as well as the shipping cost of your products.

(If you don't understand this, keep it in your head. It will become more clear as you learn.

Warning: Kale sometimes is a bit short with his explanations and leaves out some of the potential risks associated with his suggestions. He fails to mention that icons could cause your listing to be removed (per Amazon's TOS). While I don't mean to be a Timid Timmy, I do appreciate being able to weigh the possible consequences of any risk I take before taking a decision.

Kale & Taylor does a great job of covering a lot the details of product listing construction. They also provide specific suggestions for product shipping and packaging such as how to tell your supplier where you should label your items.

This course is perfect for those who need motivation or hype! Kale is a firebrand in almost every lesson he teaches.

The Bottom Line

Conclusion:

The KT Nine University course is valuable, but the price is too high for what it really is.

Nine University 2.0 offers a few helpful bonuses, such as QuickStart Bootcamp or FB Ads Mini Course. These help increase the course's value.

They have updated and gone through their course. It is now current for 2021.

Wholesale Amazon FBA Courses

What to like about Wholesaling...

My thoughts about Wholesaling

This model is only possible if you find the right supplier. It's important to be able to make a lot of phone calls and get rejected. People who are more process-oriented, system-oriented and numbers-oriented will be better able to handle this. Private labeling doesn't require you to be as creative. While it is true that more brands choose to go FBA by themselves, there are still many brands who would prefer to have experienced FBA wholesalers handle this for them. It takes grit and determination to find the suppliers, but once you have found them, it's much easier to scale your business than private label.

1.) Wholesale Academy by Larry Lubarsky

Course duration: 40+ hours Rating: 3.5/5 Cost: $1,997

WHOLESALE ACADEMY - COURSE DETAILS

The best thing about the Wholesale Academy course for me is its model of going after Wholesale products and then reselling them online.

There are no tutorials for the overused Jungle Scout and Helium10 found here.

Larry, unlike other FBA courses that focus solely on the Private Label model of FBA, is a Wholesale fan and has made a lot of money from mastering this model in the past few years.

Larry will go into great detail to teach you in this course:

This course is more than your typical 5-hour course. It covers the Amazon FBA model in detail.

Instead, Larry will leave no stone unturned and drop some serious knowledge bombs.

The course lasts around 40 hours and includes 50+ videos that are divided into 8 content modules.

You get access to the private Facebook Group and live coaching calls along with all the content.

You can also get process and model models to help streamline your business. These may seem like a small bonus, but they are extremely valuable once your business is running!

The Bottom Line

Conclusion:

Overall, this course is solid and offers both value and content. You will need to decide if you prefer the Wholesale model to the traditional Private Label.

Personally, I chose to use the Private Label model with my Amazon brand. It worked well for me.

However, if you are interested in the Wholesale model, I would definitely recommend this course.

2.) Wholesale Underground by Marvin Leonard

Course length: 6+ Hours (70+ Videos) Rating: 3.5/5    Price: $497

Who is Marvin Leonard?

Marvin left his job as a detective on April 30, 2018, to pursue his dream of becoming a business owner. He's now able to create a 6-figure business from wholesale. He's slowly but surely growing his Youtube following and helping other entrepreneurs get started in the wholesale business model. He is also very active in his private Facebook group.

3 Lessons I Learned from This Course...

1. Invest in the Essential Tools

Time is money, as we all know. Marvin emphasizes the importance of investing in tools that will make wholesaling easier. You should have two tools: AMZ Scout and Helium 10. These tools are very popular because they are a great help for your wholesale business. It's a good idea to get them.

2. Establish good relationships with legitimate suppliers

This is a serious part of the job. It is only a smart thing to establish a relationship with legitimate suppliers. This will be a huge benefit in the long term. Here's why.

You have to always look for ways to get an edge over your competitors. Building strong relationships with suppliers is one great way to do that. Don't you just want to be happy with the people you work with? You will.

3. Hire an Assistant

You might consider hiring an assistant if you are serious about growing your business. You can't assume all responsibilities in your business. Particularly small tasks that require time. Your success will be limited if you try to do everything by yourself. It may be time-consuming to hire a good assistant, but it is definitely worth it. Marvin will show you where and how much you might pay for assistants.

Conclusion: Looking at the Trends

Right now for most people just looking to make money online, wholesale FBA seems to be a much easier path to success, especially if you have proper guidance on how to set everything up by taking one of the wholesale courses on this list.

However as time goes on, more and more brands are putting their own products on Amazon, and if your product ends up being one of those brands, your job could become obsolete, than you could lose that entire biz over night.

The worst part is, you can't take any of your efforts with you because it was never your brand to begin with.

Personally, I believe that wholesaling still has plenty of potential. However, private labeling is more challenging and offers more long-term benefits if you are a great brand/product designer and marketer.

Passion for a product is important. It's the only way to truly create value in the market. You know your customers.

Private labeling requires that you are prepared to invest at least $15K to $20K and have 6 months to learn new skills and execute them.

My FBA Experience Selling Honey On Amazon

(Wholesale).

I mentioned at the beginning of this article that I have sold products on Amazon for almost 4 years.

Organic honey was one of them.

Back then, I had a holistic health blog that focused mainly on natural remedies with herbs. Naturopathy was a passion of mine.

After searching high and low on the internet, my product idea was born from a trip I made to my local grocery store.

As I was picking up fruit, I saw a sign advertising organic honey. It is locally produced and sticky sweet.

I have known for some time about the benefits of raw honey and how it can be used to treat allergies. It is believed that ingesting local pollen regularly can make them less sensitive and help ease their allergy symptoms.

This was when I had my brilliant idea.

This stuff can be sold on Amazon.

I did not want to do private labeling. Instead, I decided that the product would be sold on Amazon as it is.

I reached out the supplier. It was a productive conversation. I learned everything from the MOQ of the units sold to the shipping cost to send it to other countries ($$$).

After verifying that there were indeed hordes of honey-hungry Amazon shoppers for this stuff I compiled a list of the things I needed to do before I could expect my first sales.

All that was going on made me feel like a juggler on a unicycle-riding on an endless treadmill. I never had time to spend time with my friends and I couldn't travel, which I love.

#nolife

After about 3-4 months of inventory management and product launches, I was able to get an active listing.

I also put the product on my blog about health. It took some time before I began to see sales.

It was gaining traction after a few months so I decided to invest some money in PPC Amazon ads.

Additional $14K available

Nine months later, my organic honey venture was still going strong. This is partly due to the split-testing of ads and the fact it was April, peak allergy season.

In 30 days, I sold more than $52k!

It seems like an FBA success story doesn't it!

After Amazon took my sales life, I had a net profit $11,131

Although $11,131 sounds like a lot, it was only my highest month for 2 years of selling organic honey.

It is hard to sell on the internet.

What happened was that honey products became so popular on Amazon that it was difficult to sell consistent quantities. With rising PPC ad costs, it was also hard to remain profitable.

What I learned about Amazon FBA after doing it for a while?

It doesn't matter if you choose to do wholesaling or private labeling.

Amazon FBA is a great place to start if you don't have an amazing product.

It is also very competitive as you compete with the top manufacturers & brands around the globe.

It's almost like the Olympic Games of e-commerce.

You should make sure that you are recognizable even if you sell wholesaling.

It was easier to sell wholesale or private label 5 years ago because there was less supply of genuine manufacturers and suppliers on Amazon.

This is not to say that there aren't opportunities anymore.

It is possible to find the niche by doing more research.

If you have an innovative product idea, it might be worth starting a private label business.

Why did I quit Amazon FBA? 

Because I wanted to make more money online and lead generation was a better option. Here's why ...

My lead generation business generates $50K+ per month. However, all my leads come from free traffic or SEO and not Amazon's outrageous fees.

It's a passive income so I don't need to worry about the stock running out or manufacturers making mistakes.

The website that I created ranks on the first page in Google's so-called map pack. Leads just start coming in.

It's passive income, as you can see. I don't need to worry about Amazon's SEO performance or whether my product is popular.

My site is ranked and maintained with very little to no maintenance.

You can still make a decent living from Amazon FBA. But it is becoming increasingly difficult.

Selling on Amazon FBA can be difficult because you must compete with large companies around the globe. With local lead generation, I only have 10-20 local businesses to contend with at any given time.

Because there are so many niches you can get into plumbing, towing, tree-care, landscapers, and pool cleaners. Roofers, electricians, and more.

There are so many cities to choose from... (yes, you can go anywhere in the world and set up a site in another city in any country).

To create multiple passive income streams, there is less competition.

Here are a few reasons I prefer lead generation to Amazon FBA.

Why Lead Generating Over Amazon FBA?

Conclusion

Who is the best Amazon FBA course available? If you are interested in private label, Private Label Masters by Tim Sanders is my top pick.

Wholesale Academy by Larry Lubarsky is a great resource for wholesaling

These courses are all great. This is definitely better than watching Youtube videos.

I can tell you that there are niches that work with these methods, but there are also many niches that struggle.

I recommend spending extra time researching the niche you want to choose.

If you aren't sure you have an innovative product idea, I recommend wholesaling. If you believe you have the creative juice to create something amazing, you should consider private labeling. You can create a great brand or a new product, or a combination of two existing products with additional bells and whistles.

To win Amazon FBA, you must have a great product.

In the end, I decided that I was not passionate enough about my honey product to continue fighting for FBA.

I have a different recommendation for you if you are just trying to make some money online.

You can sell on Amazon but not in any other niche if you know how you can generate leads and free traffic.

Being able to generate your own traffic (by ranking in Google), and not rely on Amazon for traffic is an extremely valuable skill. It gives you more freedom and peace of mind as an Internet entrepreneur.

You have complete control over ranking your sites. The leads can then be sold to local biz owners. I don't need to worry about Amazon algorithms, product reviews, or product appeal.

My value is my ability to rank websites. This skill can be used in any niche. It gives me the ability to have a predictable and scalable business.

No matter what niche, a lead is always appealing.

This is how 90% of my multi-million dollar 6 figure income comes from. It's also passive income, I should add.

How do you explain? ....free web traffic never stops.

I will continue to build more lead generation sites and generate more income in 2021, yes, even during COVID-19.

Click here if you want to learn more about my Lead Gen method.