September 16


Fred Lam, IPro Academy [Reviews 2022]: Scam Or Legit?

iPro Academy may be the right place for you if you are looking to start an online business. This course will teach you how to become a professional media buyer strategist and marketing genius.

Let's face facts...

Digital marketing is a constantly changing field. The courses offered by iPro Academy are a great place to continue learning new strategies and techniques that will help you stay ahead of your competitors.

It sounds like I'm putting iPro Academy in a high place...

But Fred Lam said...

"At iPro Academy we strive to help you be a success in professional life, particularly if you are looking for something beyond what you were taught in school. This could include a higher paying job with a 9-5 job and a degree. If you have a different definition, I believe you can control your life with simple education and process automation.

The iPro Academy program offers 17 courses, including:

  • AdTrics Academy
  • Zero Up
  • Facebook Playbook

With all of the courses offered by iPro Academy, I am confident that you will learn a lot.

Ask yourself the question, "Will this system work for me?"

We're going to be reviewing iPro Academy in order to determine if it is truly the best eCommerce course available.

We will discuss whether eCommerce is right for you and what challenges people face in ecommerce.

I will answer some of your most common questions about iPro Academy, eCommerce, and general topics.

Most importantly, I will show you how I built my internet marketing business to more than $40,000 per month mostly passively.

This system made me swear by eCommerce, as it utilizes some of the same skills but in a more powerful and lucrative way.

Let's get started...

Fred Lam: Who Are You?

Fred Lam, a well-respected digital marketer (and all marketing), is well-known. He has been praised by many in the industry such as:

Fred is a Media Buyer and Digital Marketer, Content Creator, Visionary Goal Getter, Business Mentor, and Content Creator. He's also an author, with two books under his belt.

  • Start at Zero
  • Traffic Trilogy

In addition to iPro Academy and other activities, he is also very busy with:

  • The Zero Up Course
  • Water charity
  • Trees for the Future
  • Water Liberty

A thriving YouTube Channel is also his, with almost 4 million views and 90k subscribers.

What do you Get with IPro Academy?

iPro Academy offers a free membership that includes a variety of introductory courses. You won't learn much from courses like Zero Up Lite and Print Profits Bootcamp. You should only pay for the paid membership if you want to really learn more about eCommerce.

Here is a list of the benefits you receive with Premium Membership ( price: $197/month or $1,970 per year)

  • All 17 courses and programs are available to you, plus any future releases.
  • Weekly live Q&A sessions, where you can get your questions answered
  • Fred Lam offers a 1-hour coaching call.
  • Get discounts at events sponsored by iPro Academy
  • Deals with third parties on all software programs you need to run your business

Let's now take a closer look at the iPro Academy program to see what's included in the courses.

IPro Academy Breakdown

The iPro Academy eCommerce trainings offer 17 courses. Each course has its own video and additional content. We'll also be looking at Fred's 21 Day eCommerce Challenge (aka eCom Challenge), which is a separate course from iPro Academy.

You'll receive over 80 hours of training from iPro Academy.

Zero Up

Zero up is not just a dropshipping program, it's also a dropshipping school on steroids.

You will also learn all about dropshipping and get access to Shopify's proprietary software. Zero Up has shown you how to launch and create an eCommerce business from scratch using the 5-step Software System Fred Lam developed.

  1. This includes:
  2. Total 75 hours of training videos
  3. Automation Tool for eCommerce
  4. The Zero Up Weekly Bootcamp
  5. Access to a private Facebook community
  6. Bonus Training Modules
  7. Bonus Tools: Zero Up POD, Zero Up Jewels, Pixel Bay

The course consists of seven modules that contain 75 lessons. When you add the bonus trainings, the total course length is more than 45 hours. The main course takes about 16 hours.

This course costs $1,497 for a single purchase or $597 per month if purchased in three monthly installments.

Print Profits

This course will allow you to design your own apparel (e.g., t-shirts and hats) and make it available for sale without having to stock your own inventory.

You can create your brand by using some of these additional techniques (e.g. Print on Demand).

Print Profits gives you:

  1. Nearly 80 training videos
  2. Access to their private Facebook Community
  3. Weekly Facebook Live Events
  4. Every week, 2 live coaching webinars
  5. Bonus Training
  6. Free Design Mockups daily

The course Print Profits includes:

  • 8 training modules and/or 78 lessons.
  • The course lasts 7 hours and 47 mins.

The course price:

  • Only $997 for a one-time payment
  • 3 monthly payments of $397

Ad Trics Academy

Fred will teach you everything you need about Media Buying, the essential skill that every business must have in order to succeed.

Fred believes that the media buying skills you will learn in this course can be applied to any business model, and that it will help you get buyer intent traffic.

Adtrics will provide you with:

  1. Training Videos (77)
  2. Fred Lam offers a live mentorship for eight weeks
  3. Facebook Group Access to Media Buyer
  4. Copywriting Course (4 Weeks)
  5. The Marketers in Black event is free of charge
  6. Fred Lam offers you the chance to work with him

This course offers:

  • 4 modules: 77 separate lessons.
  • The course lasts 7 hours and 55 minutes.

The Course Price:

  • $1,495 One-time payment
  • Three monthly payments of $997

Masterclass for Influencers

Have you heard of word-of mouth advertising?

If you don't know the expression, you've probably heard it. WOM advertising has existed for centuries. It is more popular than digital marketing. Connor James, a professor at the University of Texas, will show you how to promote any product on Instagram and get highly targeted traffic.

The Influencer Masterclass includes:

  1. Training Videos (47)
  2. Research Tools
  3. Access to the private Facebook Community
  4. Weekly Coaching with Connor James
  5. Access to for 30 days at no cost
  6. Email Support

This course offers:

  • 7 Modules, 47 individual lessons
  • Course length: 12 hours, 20 mins

Purchase the course separately

  • Only $497 for a one-time payment
  • 3 monthly payments of $197


The eCompreneur course will teach you everything you need about starting an eCommerce business, what products to sell, and what you can do once you have your first sale.

These are the 3 conerstones for the course:

AUTOMATION: While starting an eCommerce store may seem easy, maintaining it smoothly can cause headaches and a lot of sleepless nights. Automation can save you time and allow you to sell more.

TRAFFIC: Fred shows you how to use multiple advertising platforms to increase sales in your store.

ANALYZING INFORMATION: Advertising is expensive. Knowing where your money is most effective is the best way to reduce your expenses. You need to be able analyze your advertising data to increase sales and uncover hidden opportunities to grow your business.

Included in the eCompreneur program:

  • 2 Training Modules
  • 17 Training Videos
  • Fred Lam (12 Weeks) Coaching session
  • Course length: 3 hours, 4 mins
  • Course price: $49 One time payment

Disclaimer: This course is intended for beginners and covers only the basics. It may not be beneficial for veterans.

Facebook Playbook

Running ads on Facebook has become more complicated than helpful over the years when it comes to driving traffic. Fred Lam has created templates to make running Facebook Ads more simple.

Keep in mind, however, that this course does not cover all aspects of Facebook Ads.

The Facebook Playbook contains:

  • 7 Training Videos: Targeting Strategies, Ad Strategies, and the Best Templates
  • Lifetime Access

This course offers:

  • 7 modules: 7 total videos, 1 video each
  • Course length: 2 hours, 25 mins
  • Course price: $7 or $47 for FB Playbook and Masterclass

FB Playbook Advanced

The Facebook Playbook will teach you more advanced strategies and techniques for growing your Facebook Ads than the previous course.

Facebook Playbook Advanced features:

  • 10 Training Videos: ROAS, Advanced Data Analysis and Retargeting, Advanced Scaling, Lookalike Audiences
  • Access for Life

This course offers:

  1. 10 modules, each with 1 video
  2. Course price: $97

6 B.S. Framework

Ironically, the BS is for "Badass Strategies". These media buying strategies will help you grow your business by showing you how you can get more targeted traffic. All this is a sales-y way to show how different online business models work and is not about media buying.

6 BS Framework contains:

  • 7 Training Videos: Learn about online business models such as dropshipping, affiliate marketing, and email marketing.
  • Email Support
  • Lifetime Access

This course offers:

  • 7 modules, 1 video per module: These lessons provide a quick overview of each business model.
  • Course length: 1 hour and 47 minutes
  • Course price: $47

ECOM Studio

This course will teach you how to make video ads that sell like hotcakes, without having to be a video genius. Ryan Shin and Fred took a road trip from their home to learn more about Facebook Video Ads. They also share some little secrets.

eCom Studio includes:

  • Lifetime Access
  • 7 Training Videos: FB Video Ad formula, Cheap Video Making Tips, Ad Research, Outsourcing and The Thumbstopping Strategie
  • BONUS: Funnel Template

This course includes:

  • 7 Modules, 1 Video Lesson Each

Course price: $7

Google Playbook Basics

This course is short and Fred will give you a basic introduction to Google Ads.

This is a introductory course on Google Ads. It's not about the inner workings or Google Ads.

Google Ads Playbook also includes:

  • Lifetime Access
  • 10 Training Videos: How to Set Up the Network in the Network, Ad Search Basics and Display, Gmail Sponsored ads, and more...

The Course Includes:

  • 10 Modules, 1 Video Lesson for Each Module
  • Course price: $47

BING Ads Playbook

Bing is a kind of red-headed stepchild in terms of a marketing platform. However, it is responsible more than 33% of all searches in the United States and more than 6 Billion searches every month. There aren't many courses on Bing to teach you how to run ads. Most of the content can be found in Zero Up courses. The MasterClass will provide more detailed information, so it's worth checking out.

The Bing Ads Playbook contains:

  • Lifetime Access
  • 11 Training Videos: These videos cover what you should and don't do, insider secrets, precise data tracking, and much more...
  • Live Coaching for 8 Weeks

This course offers:

  • 11 Modules, 1 video lesson per module

Course price:

  • Bing Ads Playbook $47
  • Bing Ads Masterclass & Playbook - $97


Chris Burgess, a Shopify program specialist, will teach you how to customize your Shopify website without having to hire expensive programmers. Even if you have never seen code before, it will be possible to make money online.

This course will shed light on eCommerce dropshipping, which is something most eCommerce courses ignore.

Coding for Profit includes:

  • Lifetime Access
  • 10 Training Videos: Coding Basics and HTML, JavaScript, HTML, The Shopify Language, The Shopify Language, And Other Topics

The course concludes:

  • 11 Modules and 1 Video Lesson each

Course price: $27


This course will teach you how to quickly create an email list with a 3-step process. It doesn't require expensive software and can be turned into passive income.

FB Leads Formula includes:

  • 8 Training Modules: Email Marketing, Lead Magnets and FB Lead Ads.
  • Bonus #1: Access the LeadsTunnel (30 Days)
  • Bonus #2: Facebook Community (Private Invite)
  • Bonus #3: Passive Income Checklist
  • Access for Life

This course offers:

  • 8 Modules and 1 Video Lesson for each

Course price: $497

Profit Jewels

Ever wonder how people make money online by giving away free stuff? Ryan Shin, the instructor, will demonstrate how to do it. Hint: Shipping is the real money.

This is a great way to do it without having to dropship products from China. This course allows you to access cheap jewelry made in the USA. You can buy and give it away for free.

It is possible to do this without:

  • Products
  • Stocking inventory
  • Previous Experience

Profit Jewels also includes:

  • 21 Training Videos: Email Marketing, Lead Magnets and FB Lead Ads: Finding a Good Niche
  • Lifetime Access

The Course Includes:

  • 21 Modules, 1 video lesson per module

Course price:

  • $197 One-time Payment
  • 3 Monthly Payments $129


Fred wants his students to be successful in their eCommerce stores. He created this 21-day challenge to help you get the kick in your pants.

He has taken the three most important factors to eCommerce success and divided them into 3 parts of the training. One week of training is included that will help you get closer to your eCommerce success.

Each assignment will be divided into 21 sections. This ensures that you are fully prepared to complete each assignment. Each assignment will come with detailed instructions and training.

eCom Challenge includes:

  • eCommerce Challenge (21 days)
  • Ryan Shin, 6-figure Success Coach, offers live coaching
  • The Workbook for the eCom Challenge
  • Checklist to find the best products
  • The Facebook Ads Workbook
  • Masterclass Graduation

eCom Challenge Cost: $97

Is IPro Academy really worth the money?

This is a tricky question. The first is that if you buy the courses individually, the total cost of the iPro Academy courses can run to nearly $7,000. It is probably not a smart idea to purchase the courses separately, especially when you consider that some of these courses are just introductions to the topic matter.

On the other hand, the 21 Day eCom Challenge (which ignites a fire under you ass) and other courses such:

  • Bing Ads Playbook
  • Ecom Studio
  • Coding for Profit

This is your chance to see the inside of an eCommerce business.

The question is whether you would like to purchase iPro Academy at $1,970 per year.

If you are completely wet behind your ears, I think it might be in your best interests to buy the whole course. It's also cheaper than other courses.

  • Drop Ship Lifestyle
  • eCom Success Academy
  • eCom Elites

This is why it's so disappointing that you don't have any experience with running an eCommerce store after having taken these courses (or similar).

Each course will have its own unique tips and tricks, but it only happens once in a blue Moon, so it is unlikely it would be worth the $1970.

Aside from that, I don't like the eCommerce model and would not spend that much money. You can make a lot of money with eCommerce , but not as much than my #1 choice for making money online.

My Last Thoughts

If you really look at the value of the course, you will see that it is quite worth it.

Fred doesn't go into teaching you how to start your business. That is the only thing I like about iPro Academy. He gives you a business template that revolves around his products.

This may seem like a lot of guesswork, but anyone who buys the course will have the exact same template (with identical products) and can compete against you.

It is nice that the course includes an exam to verify that you have completed the course. If you work for yourself, I can see why it would be useful, but if your goal is to find a job, I doubt it will have much impact.

The coach will present theory while presenting some videos.

The course content is generally good, but not as comprehensive as it should be, especially considering the number of courses available.

Most Frequently Asked Questions

Ecommerce: Is there too much competition?

Yes, there's so much competition in ecommerce that it's almost funny.

Shopify is a platform that allows you to sell your products online.

You can!

There are currently over 500,000 stores on it.

You could feel even more devastated if we talked about the many other ecommerce shops that exist outside of Shopify.

We think you see the point.

Let's do some quick math...

We know that only 10 spots are available on Google's first page, so nobody buys stuff from pages one and two.

What are the odds of you winning a niche?

Considering that almost all stores offer the same products, we only need to take 10/500,000

This means that you have a 0.022% chance of landing on page 1.

The digital real estate model that we will discuss later means you'll have only 20 competitors in any given area...but more later.

Because the barrier to entry is low, many people can get started.

It can be demoralizing to see others at the same place as you, and many people give up because it is so hard to break the glass ceiling.

This leads us to the next point, and why most people won't be able to break through the ecommerce wall.


Are I able to invest enough capital?

This is the number one reason that ecommerce businesses fail.

Ecommerce businesses need to be able to afford a large upfront investment. Most cases, we are talking about at least $10,000 for inventory. This does not include marketing or shipping.

You will need to pay a few thousand dollars for most of the courses you take.

Let's be honest, not many people will have the money.

We are sorry that you didn't expect all the upfront costs. But it's the truth. No longer are you able to start a profitable ecom company with just $500.

We don't blame anyone for thinking that you could start an ecom company for a fraction of the cost.

Instead, we are blaming all the youtube videos and flaunted ads that trick you into believing you can start your ecom business without making a large investment.

They are not hard to find, but it is possible to locate them. However, very few ecommerce YouTubers will have to deal with this issue of start-up capital.

It's a good reason.

People wouldn't be able to sell ecommerce courses if they didn't know how much it would cost to start.

It's true, but it's sad.

Was I wrongly involved in Ecommerce?

It takes a lot of research to start ecommerce. It is important to research the best product before you buy it and then start selling it.

Sometimes, you might not be able to sell the right product at the right time.

This will cause sales to stop and leave you with a lot of inventory that you have to keep or sell at a loss.

People sell their products at a loss to make it easier to move on. That's at least what big retailers do.

This mistake could spell doom for your entire operation, especially if you are just starting out.

That's the reality of most people.

They combine everything they have into one product.

They sell the business for a loss if it doesn't happen.

Poor Customer Service

Poor customer service is the last reason that ecommerce businesses fail.

It can be very hectic when you are a solo operator trying to ship or acquire products around the globe.

There are many issues that could arise when you don't personally deliver these products to your customers.

These issues are often experienced by smaller, newer ecommerce companies.

This is often due to difficulties in contacting foreign suppliers, particularly during Covid-19. It also affects communication with the customer.

You can see that a customer won't give up on a seller if they don't get their refund or leave bad reviews.

Reviews are everything!

While the first few people may buy if there are no reviews, that's okay. But once real reviews start to roll in, if they aren't positive, you won't be making many sales.

This is the reality of the situation.


We didn't mean to be a raindrop on your parade. However, we didn’t want to mislead you and make it worse.

We didn't even talk about how difficult shipping can be during a pandemic.

We'll save that one, though.

You're probably asking yourself...

What is this online business model?

Steady Calls is the #1 Recommendation for Making Money Online in 2022

It works exactly the same way it sounds. It's the equivalent to renting a website.

Here's how it works.

Locate a local service-based business to help you build a website.

Once leads begin to come in, pass them on to the business owner so that they can start collecting the checks.

Is it really so simple?


As you can see, ecommerce doesn't require that you run paid ads on a website. You'll only pay $8 per month for hosting, and $11.99 per year for domain registration.

If you don't have the money, there may be other issues that we should discuss.

Pay per lead sites are very passive and make a lot of money.

Once they are ranked, you don’t need to touch them again as they operate on autopilot.

You might be wondering what the competition is like.

Comparable to ecom, virtually nonexistent

Ecommerce allows you to compete with literally millions upon millions of people worldwide.

Lead generation is about 20 businesses in the same area. Many of them don't have any idea how to rank a site.

It could not be simpler.

The best part?

These sites can be worth anywhere from $500 to $1,000 per month.

You could make $5,000 to $10,000 a month if you owned just 10 of these websites!

Your margins are literally between 90-100%

But enough about that... for more information on this model that crushes Ecommerce, visit it here!


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