Because there is a lot of misinformation, I will be covering a few key facts about the local leads generation business. It's an amazing business model if done correctly.
Everyone always wonders if the local lead generation model works.
To prove that, I rank and rent my websites up to 5 figures per month!
My partners and I do lead-generation on an hourly basis. However, I am going to focus on my lead gen websites today because I love building them.
Are you aware of the foundation of your lead generation site?
While building a site is great, making money online requires that you rank your website at the top of Google. Your website will be worthless if you cannot do this and generate leads from the calls that you receive.
However, if your website is ranked well and has targeted traffic, it could be a great digital asset that can turn into a huge cash cow.
Your digital real estate could be just as lucrative as if you purchased a single family home or an apartment block and rented it out to monthly-paying tenants.
The great thing about rank and rent websites is that they don't require any upfront costs.
The only investment you can make in your local lead generation site is the time required to master the skill and then apply it to your website.
You will still need to purchase a domain, pay monthly hosting fees, and maintain your website content and links. But, if you compare this local lead generation business model with Home and Fire insurance and maintenance costs you will find that you are paying almost nothing.
We're going now to look at Local Lead Generating to see if it is right for you.
The end of this article will answer the most common questions about Local Lead Generation and how to start your own local lead generation company.
Most importantly, In this video I will show you how I built my internet marketing business from scratch to more than $40,000 per month with mostly passive income.
What is Local Lead Generation?
The local lead generation model works in that leads are brought to your website. You make money either by selling them to local businesses (business owners/service provider) or renting their website to help them grow their business.
Your website will be focused on a particular service in your local area. Then, it will pull in traffic who will either submit forms or make phone calls.
You have options. You can rent the website, sell it, or partner up with the owner to get a larger percentage.
This is only one way that local lead generation could work for you.
Let's suppose you have just completed your website and are now trying to rank it. You could also use Google Adwords to generate leads using the Pay Per Call model.
You could buy the ads for free to get calls. You then forward the calls to your local service provider for more money than what you paid for the lead.
You can make decent money as long as you have high profit margins.
The only problem with this small business lead generation model is the amount of time required to set up and monitor the ads. You keep the ads running if they are profitable. If they are not in the black, you should stop running them. You must monitor your budget closely.
To get leads to their websites, some people use and Facebook ads.
My favorite model is rank and rental. This model allows you to control your expenses.
Once your website is up and running and you have targeted traffic coming from certain keywords, you will be able to keep it at the top of search engines. No one will beat you.
The Internet is a must-have for local lead generation
Small businesses often face many challenges, including the inability to generate leads. It's not their fault, since many local business owners are service-oriented and aren't interested in marketing.
They lack the marketing skills to generate local leads and do so on a regular basis.
Online lead generation allows you to track and replicate the process to find people who would benefit from your services.
No matter how many leads you generate locally, if your campaign isn't specifically designed to reach local clients and you don't do it repeatedly, it will fail.
What's the secret formula for small business leads?
It all comes down to the website.
Why you should rank and rent websites?
Digital real estate is a great way to get the most out of your website.
Here are some reasons:
It's hard to find a better feeling than receiving a check from your tenants.
It's possible to make a mutually beneficial deal with the right people partner with if you find them.
Particularly if your market is small. It's easy to rank your website and charge only a few hundred dollars per month.
Once you have finished your website, and it is ranked on page 1, you can start making monthly residual income.
Imagine your website bringing in only one call worth $20k for your partner.
What would it be like?
This niche in a large city is very competitive. I continue to invest because of the high ROI.
Apart from the fact that these models are so affordable, I love that you have complete control over what happens and how it benefits you.
You also control the website and any leads that are generated.
Over the years, I have worked with many clients.
I have done SEO as well as Social Media Marketing for many clients, but they didn't live up their end of the deal. I don't care if they do anything wrong, and I move on to the next person.
Consider this: if your business income isn't under your control, it will be like walking on a tightrope with no safety net. It doesn't matter how many leads they bring you, it's not your digital estate.
You have full control over your local lead generation website. You can simply go to another competitor if they want to part ways with your website.
How to Start Your Local Lead Generation Website?
This is the best way to go about creating a local lead generation website.
This should be your main focus. Don't let other shiny objects distract you.
After you have your first website built and rented out you can continue this process.
Here are three things that can greatly assist you on your journey.
Simple Techniques For Local Lead Generation
Local lead generation is very similar in many ways to .
Local Lead Generation makes it virtually impossible to compete. They don't know what they are doing, even if there is competition.
It is a fact that lead generation businesses require a lot of learning. The strategies and tactics required to rank high on search engines can be difficult. This is why many of your competitors don't bother.
The best part?
We'll be covering 3 tips on how to start a business for lead generation next. This will help you to increase your local lead generation by 10x.
Search Engine Optimization (SEO).
The most important aspect of local lead generation, is to master local SEO so you can bring in more leads at an unprecedented rate.
Ranking for local keywords is much easier than ranking for keywords that are searched by people all over the country.
It would be much harder to rank your website high in Google for the keyword Carpet Cleaners than if you were trying to rank it for Carpet Cleaner Marietta Georgia.
Local SEO is easy to understand and can be reduced to three simple principles.
Although there are many ways to determine your SEO performance, these three are the most important for your local SEO success.
Make your content relevant to your community
When creating content for your website, make sure you address the issues of your community.
If your lead generation site content talks about local events, your audience will be more interested in it.
This SEO will achieve two things: first, your content will appeal more to your local audience and secondly, you will have a greater chance of getting traffic from local searches.
Target Your Local Market
This means that all your marketing (online and offline), should be focused on your local community.
This has been proven true because businesses that adapt their online shops and e-commerce to local needs are better positioned to take advantage of local marketing.
Smaller to medium-sized businesses with a tight budget may find local marketing, especially online, more effective than traditional advertising. They can't reach large and growing audiences anyway.
But, they still have the potential to build a client base through local marketing.
Local marketing has its advantages and disadvantages. Your business is already in a great position if you are looking to increase local customer base. This means that if you keep your finger on the pulse of your local community and pay attention to their needs, they will buy from you.
Let me explain...
Let's suppose that you own a flower shop and your local flower market has an April flower fair. You could organize the content of your website in this direction, or run ads to promote your business during this event. You could be contacted even after the fair.
Only part of the challenge is creating a unique selling proposition for your strategy.
When we think back to the flower festival, rather than saying you have the most beautiful flowers in town, we could say that your flowers will make any floating dazzling and stunning. It might sound vague to say that your flowers look the best in town, but specifying which float is relevant will help you focus on the local event. Your business will be relevant to local events.
It is very simple to transform an offline marketing campaign into an lead generation campaign. There are so many tools at your fingertips that you don't need to be a computer scientist to meet the needs of your community. It's enough to understand the needs of your community and how your product can best help them.
9 Ways to Target Locally
Listings of Local Businesses
Customers can buy products online from your business. This priority will ensure that your website is at the top of search engines when they are searching for these products. Your website will be able to outperform your competitors.
If you are looking for a quick way to start a lead generation company, make sure to get your business listed in places like Yahoo Local and Google My Business. This is the best part of this: you can create a company profile that includes pictures and videos you can use to showcase your business.
This route is recommended if you are serious about your contact information. You should use the same business name, address, and phone number everywhere.
It is not a good idea to give your potential customer incorrect information while they are searching for information about a local product.
Paid Local Advertising
Advertising is a great way for your business to be noticed. Targeting a specific area will increase your chances of success. Geo-targeted ads will have a greater impact on your business than ones that aren't.
Google Adwords is a great way to promote your business at a local level. Google gives you more control over your budget and keywords.
Don't forget Local Ads that allow your business to reach customers within a specific radius.
This feature allows you to show ads only to people who live in a specific area of the town.
Localized Social Media
Advertising on social media requires you to know your audience. You should choose the most active social media platforms when choosing a platform. Social media platforms like Twitter and Facebook are not a good choice for general customers. Instagram is great for younger customers and LinkedIn is tailored for B2B companies.
Hosting events is a great way to get buy-in from customers. Make sure to take lots of photos of the event and share them via social media. Next, share your latest promos or posts that you think your customers will enjoy.
Your ads on social media are more than advertising to potential customers. Your customer can also be connected with you on a personal level through answering their questions or providing them with compelling content.
Pages for Localized Landing Pages
It is important to make your landing page easy to find all of your contact information. Information like:
- Company profile
- Telephone number
- Products and services
- Store locations
- Send us a message
It is also a smart idea to create landing pages for different satellite locations if you have a company. This will make them more relevant than one website that covers everything.
Localized Email Marketing
Your business can also reach customers via email marketing. There are many methods to optimize your marketing efforts for businesses.
- You can send newsletters (with relevant industry news) to keep your customers informed about your products and services.
- You can also email your catalogs in PDF format and any promotional materials to your customers. Additionally, you can conduct surveys to better understand your customers' needs.
If businesses are looking to drive targeted traffic to their sites, SEO is essential. You can almost guarantee to appear at the top of search results by providing the content and proper search engine optimization.
Search keywords that are relevant to your services to optimize your website for search engines. Then add these keywords to your site.
Next, ensure that your ads include the same keywords as your website. This will ensure consistency between your ad, and your website.
A blog is a great way of being informative. It is SEO optimized and contains relevant keywords.
Referrals to Local Authorities and Strategic Partnerships
Referring customers is important as well. It's not difficult to get customers to refer your company to others they know. Your business will have a better chance of getting word-of mouth advertising if you provide excellent customer service.
Try to establish strategic partnerships with other businesses that are similar to yours. You can then refer customers to each other.
Another important thing to do is to establish a rapport with related businesses in your local area so you can refer customers to one another.
Asking for referrals to your business is a great way to increase them. Your employees should always be looking out for these opportunities.
Referring customers to you is the best way to get a referral. You want your customers to have a positive experience working with you.
Local Offline Presence
Your offline presence is as important as your online presence. Hosting local events can help you build awareness for your business in your community.
Get involved in networking with local businesses to learn from their operations.
Sponsoring events can help you get people to think about your company.
Partner with other businesses to create partnerships
It is a great way to increase exposure by finding other businesses in your local area that offer products and services similar to yours.
Let's suppose you own a coffee shop and a bakery down the street. If you have a customer who comes in for a Mocha Latte you can tell them about the amazing donuts down the street.
Both businesses can work together to find the best products for each other by working together. This allows them to offer better value.
Why Rank and Rent Google Maps?
You can rent out your Google My Business listing, which you can rank for conversions and sales. You can rent out your Google My Business listing as long as it is optimized for the Google Map Pack (see below).
Make sure you do it right.
It was easy to create a GMB for your lead generation site early on even though you needed a physical address. However, this has become more complicated with the constant algorithm updates and manual reviews. Many lead generator owners ignore the GMB because of this.
To get a verified Google My Business listing, you will need to go through a lot of hoops.
These are 10 ways you can get your Google Map listed.
- Optimized images can be added to your listing
- Check that all information about your business is correct
- Google Business Listing to an optimized site
- Optimize your listing using the main keyword
- Get your map embedded on to your website
- Use your GMB to answer any questions people have and to interact with reviewers
- To get more reviews from customers, create a process.
- Share relevant and important content on your listing to be active
- Relevant backlinks can help you increase your website authority
- Once you have created your listing, be sure to add it to citation sites like Yellowpages.com or Yelp.com
This program provides clear and comprehensive training to create your Google My Business Map listing, and build your digital real estate website. This program covers everything, from choosing the right niche to optimizing the site for search engines like Google.
Most Frequently Asked Questions
Lead generation can make me money
Yes, you Can.
The "Paralysis of Analysis" is the biggest hurdle that people face in this business.
I am referring to the fact that they think too much about all of the marketing strategies for this business model... How much more they need to know BEFORE they start... trying to determine what niche is best.
This kind of thinking can make you feel like you are spinning around in circles without any clear direction.
Steady Calls offers a program which walks you through every aspect of Local Lead Generation.
Is the Lead Generation Business Model still profitable in 2021?
Local Lead Generating will still be a lucrative job in 2021. If you are able to master lead generation, local businesses can knock on your door.
It is simple to see that the Local lead generation business model simply helps local businesses find customers.
Local business owners will continue to need local leads for as long as they are in business. You can also generate leads for local businesses if you are able to learn how to build a lead generation company .
You can use lead generation sites, Facebook Ads or Google Ads to generate leads
What are the Best Local Lead Generation Niches?
This step can be confusing and overwhelming because there are so many niches to choose from.
According to me, the first thing you should do is to narrow your focus on a particular category. This is home services. That is, any service that requires an owner of a business to visit your home.
If you are trying to think of ways to start a lead generation business, consider what people might search for in an emergency. Take this example:
- "locked keys to my car"
- "My car needs towing"
- "My toilet is full"
Here's a list of emergency niches that might suit your needs:
- Tow Truck
- Roof Leakage Repair
- AC Repair
- Pest Control
- Emergency Locksmith
These niches are wonderful, but it is important to think outside the box when searching for sub-niches in a larger niche. If hot water is not working in someone's shower they can search for plumbers. However, it might be more successful to search on "repair hotwater heater" instead.
These sub-niches can be overlooked by business owners when ranking their websites, making them easy to optimize for SEO.
Let's suppose you offer a Limo service. Your site could be optimized for Limo Service, but what if it was optimized for other niches such as "wedding limousine service" or "graduation limousine bus?" It is possible to compile a list of all the services offered by Limos and add them to your website.
To see what people are searching for, you can also install Google Analytics to your website. Google Analytics is a powerful tool that will help you find leads for keywords that you may not have optimized. Make a list of keywords and optimize for them.
This allows you to think outside of the box and you will be shown exactly the keywords people search for in Google. Leads can then be generated.
The beauty of Rank and Rent Lead Generation vs. Social Media Marketing
Most likely, you found this page by doing a Google Search, looking at a Youtube video, or using some other form of social media marketing.
My hybrid social media agency was founded years ago with the main focus on Search Engine Optimizmation. SEO has been my one-stop shop.
Social media is a great way to increase your online presence and get new customers. These skills are highly sought-after and will continue to be valuable for many years.
My team is currently running an Instagram campaign and Facebook campaign for local cosmetic dentistry. These social media platforms are generating leads like crazy.
SEO is so powerful, I almost feel guilty for choosing this path many years ago.
My success has been greatly influenced by the social media model, along with SEO and local leads generation.
Let's now discuss some important issues regarding Digital Marketing, Rank and Rent.
If this is your route, I recommend that you start building your rank. You can rent websites for local businesses. Then focus on SEO.
You have two things: first, your website is yours and secondly, you know how to rank it as a case study for other local businesses.
You can also focus your efforts on one niche at first. This will allow you to become an expert in that industry and help you scale up faster.
Another thing to consider is the " Gold Handcuffs".
Let's say you have a local client and you are doing search engine optimization on their site. You also run social media ads. You should buy a domain related to the business and then create a website. Then, SEO it to rank at the top of search engines.
Why would you do this?
If your client decides to rent your website, you can sell them your lead generation website. This website will also pull in all of these leads.
You can take their website to one of their competitors, who will most likely rent it from you. Remember that you have complete control over your business through the rank-and-rent model.
This is why I started ranking and renting.
Let me explain...
A few years back, I was working with several social media and SEO clients. They were making a lot of money and were happy to pay me as fast as possible. One day, a client decided they didn't need my services anymore (which was wrong), and they ended up not renewing their agreement with me.
It seems that word got around, because not long afterwards, another couple of my clients felt I was an excessive expense. Needless to mention, I needed to find a better solution.
After building a website in the same niche that one of my clients, and getting more traffic than theirs, it occurred to me that this should be done with every SEO client I sign up. They need me more than they need me... and more specifically, they require MY leads.
Do you think it is time to create a Social Media Agency.
Remember that social media marketing is only the beginning. Your rank and rental websites should be in order so your SEO clients don't lose you like a hot potato.
Steady Calls is the #1 Rank and Rent Program
Steady Calls finds many programs, such as the My Lead Gen Secret, that fail to pass the Scam Meter. We will occasionally find one that is legitimate.
This program will guide you through every step of the local lead-generation business model.
You will need to create a local lead generation site, rank it, and then contact local business owners for a partnership.
There is a Facebook Group where you can ask all your questions and get answers.
You won't be alone in this.
Your head is probably swimming right now and you have many questions.