August 27


Rank and Rent

Welcome to my Rent and Rank Guide.

This post has over 3000 words. It will take you to the end. However, please keep in mind that each section is complicated. There will be a link to each section to help you learn more and to find tips and tricks to make your website even better.

I will also share the names of vendors I used to rank my website and rent to local businesses.

This guide will explain everything you need to know about the Rank & Rent Method. This is all I did when creating a rank website.

What is the difference between rank and rent?

Rank & Rent This is a local SEO strategy that allows you to build, optimize and then sell leads through a website you own. The niche and location are chosen by you. Once the website generates emails and phone calls every month, you approach relevant businesses to sell the leads.

This video is by Daryl and explains what rank and rent are and how you can make money with this technique.

The 2021 Rent and Rank Guide

Since 1998, I have been creating, ranking and renting websites to local businesses in the UK and USA.

Over the years, I've had many highs and lows. However, with each website I have learned something new. Is there a way to make the search engines work faster, better, and more efficiently?

Today I want to share my Rank and Rent method and how it works for me and my clients who rent my assets.

I'm open to the fact that all my ranking and renting knowledge is not mine, but I learned it from other SEO's.

Amazing R&R Tutorials

Each SEO expert has its own guide for renting and ranking. You will find more in my guide and you'll get more out of your assets.

Who is the beneficiary of Rank & Rent Websites?

Businesses that offer a local service or product are always seeking new customers. These are the businesses you need to rank and build websites for with the intent of renting.

These businesses are your bread-and- butter.

Here's an example.

A plumbing company is always seeking new clients. They don't care if their website is already listed on Google page one (10% of first-page real property), but they prefer to see 20% of their websites on page 1. This will give them two ways of customers contacting the company.

Your Rank & Rent Website

R&R can be explained in the simplest possible way:

You can use the Rank/Rent technique to create a website, rank the site in local search results and then rent it out to a local company.

It is very simple to use the R&R method:

  • Create a website that is in a Location + Niche with high traffic numbers on Google.
  • Optimise your website and rank it in search engines for various buying keywords.
  • For a monthly retainer, rent your website to another business in the same niche and location.

Before we start...

This guide assumes you have some knowledge of the internet, including:

  • Domains
  • Hosting
  • WordPress

If you don't know any of these topics, I recommend that you go to Google to learn more and then come back to this article.

Do you want to learn how to make a living online? This is what you should do Courses for Rent and Rank. It's possible. It's something I've done and will continue to do. This is everything you need to start a profitable online business.

Let's get to the core of this method to make money online, are you ready?


This is my view, one of the most crucial steps to a website that generates leads.

Your task is to create a website that looks real, contains quality content that real customers want to read, and answers potential customers' questions.

It is not easy to build a website that is authentic and brandable. Here are some tips.

Choosing a Domain for Your Website

A TDL for your country is the best domain that you can get for a website.

  • Australia -
  • United Kingdom -
  • South Africa -

There are three options when it comes to domain name. Each one has its own advantages.

  • EMD: exact match domain
  • PMD: Domain not fully matching
  • Branded domains

A PMD is my preferred method of domain selection.

Website Niche & Location

When I started out with rant & rent, I was always interested in industries and places that weren't my niche in SEO.

An age-old saying says

Google page 2 is the best place to hide a body dead.

It is pointless trying to create an R&R website if it is not possible to rank at the top of Google with your key keywords. It will cost you time and money.

My greatest realization was that niches and places were easy to rank, but still provided value to the business. They would continue to pay you a monthly amount for this asset.

Selecting a Niche

Your rank & rental website's success is dependent on the industry you choose.

There are two types niches that you should be looking into:

  • Companies that have high prices and need fewer employees
  • Companies that offer lower prices and are looking for many employees will be more likely to do business with them.

SEO Niches Updated

I have compiled a list of potential rank & rent lists of local niches that would all be interested in receiving more leads from the internet.

These should only be used as a guideline. It is advisable to test a few more before you decide on your final ranking.

Selecting a Location

Choose a city/town with a population between 100k and 300k.

This will enable you to rank your website faster and at the top search results as the competition is low.

Check out my list of Rank and Rent Niches, with search traffic and CPC stats.

Website CMS (Content Management System).

I am a 100% WordPress web developer and this is why I only create rank-and-rent websites with WordPress.

WordPress is my personal favorite CMS (Content Management System). It gives you so many options, but it's not the only one.

  • Weebly
  • Wix
  • Joomla
  • Squarespace
  • And many other things

Responsive design is a feature that almost all platforms offer. This will allow your customers to have a great experience.

It all comes down to your comfort level and what works for you.

Website Content

Since I've been building rank and rent websites for many years, I get used to them. The one thing that I noticed was the place where designers fail me is in this area.

Your website content must be of high quality and reflect what a business would post on its website. DON'T CUT CORNERS

Keep in mind that your website should be an authority site and not a churn-and-burn website.

Ranking pages

You should aim for 1000 words for your ranking pages (your main keywords), and you should also consider how to rank for keyword variations within those pages.

  • Different content types (Videos, Images, PDF's, etc.) can be used
  • The page layout should encourage users to contact the page via email
  • SEO on-page should be on point

Extra Reading

  • Rank and Rent Niches
  • Guide to Call Tracking
  • How to Find Clients for your Lead Generation Websites

Your website should be ranked

Now that you have completed your Rank and Rent website, it is time for it to rank for the main keywords in search engines.

SEO (Search Engine Optimization) is required to rank your website on Google and other search engines.

It is simply the process of making your site more visible for relevant searches.

Your pages will be more visible in search results. This will increase your chances of attracting new customers and potential customers.

FYI You are looking for an online course that will help you succeed in the Rank/Rent model. I 110% Voucher for this Course. It was worth it. I've completed the course and still attend their webinars.

Google Maps Listing

Google My Business It is one of the most effective ways to generate leads for local businesses anywhere in the world.

A reputable website is essential. Google Maps Listing your R&R campaign is in full swing. You will not have any problems renting your asset to local businesses.

Benefits of a GMB Listing:

  • It's 100% free
  • The search results list places the 3 pack above organic sites
  • Customers can leave reviews to build trust and confidence in your business
  • Local relevancy is important for online searches.
  • Call mobiles by clicking here
  • Customers can send messages directly to their phones
  • More

Read: Google Maps Marketing Guide

Search Engine Optimization Guide: Rank and Rent

You need to create the foundation for SEO on a new website. Below is a guide to what you should do. All of them. I use all of the methods below.

Assume you have submitted your website to Google Webmaster.

Your website will be indexed by search engines. Now it is time for you to help Google rank it. Here are the steps that I took to rank a RR site in a 300k city.

Press Release

After submitting my website through Google Webmaster 7 days later, I will order a release. It will be sent to approximately 450 news and media websites. Most will include a link to your website.

Your RR website's content should be the PR's content. The PR should also include a link back through branded anchor text to your website. I prefer branded URLs (Craig Riley), or naked URLs (

Social Signals

SEO is all about social media. If you have a website, social sharing can be very important.

You can order social signals to be drip-fed for 30 days.

Web 2.0 Sites

These Web 2.0 websites are not designed to add link juice to your site, but to help you optimize your main keywords.

These Web 2.0's should be built around your topic and your location. Your anchor text should vary, but not your main keywords.

These are just a few examples.

  • Company Name
  • Click here
  • Additional information
  • Visit our website
  • The list goes on and on.

Cheap deals can be found online. The logins will then be sent back to you.

Additional Website Content

Your website should aim to publish at least 2 pieces of content per week. This may seem like a lot, but it will increase your authority.

Your niche and location should be switched between the content.

Niche content: These pages should be of value to your readers, and they should support your main ranking pages.

Content about location: This will show Google that your geo-location is a leader.

PBN Link Building

Private Blog Networks (PBNs) are a group of trusted websites that build links to your money site(s) in order to rank higher in Google's search engine. The website that you want to rank high in the Google search engine is called a make more money website. The one that makes money. This could also be a client's website. via

These links will power up your site and help it rank on the first page for search engines related to your key keywords.

You can order links using your key keywords, eg "London plumber".

You can only use your keyword exactly once It must be from a relevant niche website. This will give you the greatest power and link juice to rank high for these keywords.

Your website can be rented

You have now achieved a top ranking for your keywords on Google.

It is now time to monitor your websites' activities and rent your website out to a local company.

Call and Website Tracking

Tracking is a must from the beginning of your R&R campaign. This will make it easier to rent the asset faster as you will have sats and call numbers, as well email addresses.

Here are the things you need to do:

  • Trackable phone number (Call Tracking).
  • Google Analytics (Website Traffic).
  • Email account (Email Enquiries).
  • Keyword tracking (Rank tracker)

It is vital that you have call tracking set up for your asset, as we are often in the business selling or renting an asset.

The phone number will appear on your website, Google My Business, local directories, etc., wherever someone can find it.

This guide will show you how to set up your call tracking, rank and rent websites.

Learn more: Guide to Call Tracking on Local Websites

Locating a client who will rent your website

You now have a complete ranking and renting asset that can be rented to local businesses in your niche.

There are many ways to rent your asset:

  • Cold calling
  • Emailing individuals to businesses
  • Put a sign on the website that says "Available for Rent"
  • Bulk emailing

I recommend cold calling and emailing companies individually to find out who your asset is of value.

Use the stats from your tracking to show proof that your rank or rent asset can deliver and improve their ROI when speaking/emailing.

I have assembled a Guide to finding clients for your rank or rent website. This guide will provide you with additional information that can help you to find the right client for your rank or rent website.

Rent and Rank Course

My time spent in digital marketing has seen me enroll for numerous online courses that focus on SEO, Local SEO, and Rent.

I have found that the one course that stands out is The One Course That Has Helped Me Most is the Rent and rank Below are the courses.

It was easy for me, and now I am a full-fledged member. I also review the course content regularly.

If you're going to embark on this journey, it is essential that you do so.

110% Voucher for this Rank & Rent Course

I'm not one to believe I know everything. I continue to sign up for courses to improve my SEO skills and knowledge to help me get higher rankings on Google.

Recently, I joined Rent Club and Rank This course was designed by Herc Magnus and Todd Spears. I can confirm that it is 100% based on the Rank and Rent method. It is a great course!.

This course covers everything I've mentioned in this post, but more. They will show you how to:

  • Keyword research
  • How to design and build websites that you rent
  • How to rank them in Google My Business and Google Search.
  • How to rent them to potential businesses

This course is the most comprehensive available and it is continually being updated with new trends and techniques that work online.

Enter your text here...

Get the Rank and Rent Course absolutely free! Get the Rank and Rent Course for FREE!

This course helped me tremendously with both the R&R website design and the renting out of websites (which can be one of the most difficult parts of the entire process).

It is possible to create an online residual income by following the steps. You can repeat this process multiple times, doubling your income each time you rent a website to a company.

Sign up to receive these amazing benefits

You will receive the entire course with videos, worksheets, and all the softwares when you sign up for the course.

Here's a breakdown of the products you get:

  • Access to the full club
  • GMB & PBN Training (which is huge)
  • Live webinar training
  • Keyword Supremacy
  • Project Supremacy V3
  • Local Supremacy
  • SerpScout

All you need to start a profitable online business by renting and building websites.

Get the Rank and Rent Course absolutely free! Get the Rank and Rent Course for FREE!

FAQs about Rent and Rank

People send me a lot of emails asking questions about the post and more specific questions about their websites.

These are some questions that I am asked, which may help you answer any questions you might have right now.

If the answer to your question is not answered below, get in touch with me and I will do my best to answer.

These are the top 10 most frequently asked questions about the Rank & Rent method.

What is the difference between rank and rent?

Is it possible to make money with rank and rent?

Is there a Rank & Rent course?

How simple is it to rank websites?

How much does it cost to rank an R&R website?

How difficult is rank and rent SEO?

Do I need to give rank and rental SEO a shot?

What is the best way to rank and rent?

How can I check my Google ranking?

What if the owner of the business already has a website?

Rent Review and Rank

First, let me say thank you for reading this post on Rank & Rent. I know it's long and you have a lot of information to absorb.

Are rank and rent right for you? This is something you will have to decide. For me, it is the only way. It suits my lifestyle. The clients who rent my websites are happy. I also know that if my sites rank well and generate phone calls, they will continue to pay.

If you are determined to succeed and work hard, you will be rewarded with passive income.


You may also like

Leave a Reply

Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}