Grant Cardone, Sell or Be Sold Summary
Success is not something you can do. It is something that you do and the actions you take.
It doesn't matter what you do for work, no matter if it's selling automobiles, criminal defense attorneys, or even a United States real-estate tycoon, I can guarantee that there will be some form of selling.
Every situation in life, from grocery shopping to lunch and driving to work on time, all depends on how well you can sell something.
It is crucial that you learn everything you can about selling and how to succeed in it. Your ability to stay positive in spite of economic valleys and rejections can make the difference between success and failure.
We are here to help you understand the fundamental principles of selling. It is important to remember that selling skills should be a part of every aspect of your daily life.
This is what I mean...
This skill can be used for any experience, whether it's selling a product to a potential buyer, selling to your friends about where to dine, or selling during a downturn.
Grant's sales books "Sell or Be Sold", and "10x rule" contain real-world advice that will help you improve your selling skills.
...and any other activities that can help you improve your life or reach the goals you have set.
This review will focus on some golden nuggets that are classic Cardone for salespeople.
Every person on the planet uses selling every day. There is no one exempt. Selling is more than a job. It is essential for every human being's survival and well-being. Your ability to sell other people on the things you believe is key to your success in life. Selling is more than a job; it is a way to live!
Grant Cardone: Who are you?
Grant Cardone, a global sales expert, real-estate tycoon and magnate, has $100M+ annual revenues from each of his five corporations. Here's a summary of Grant Cardone’s achievements so far:
- $800M real estate tycoon
- Fortune 500 companies are among the customers
- Forbes #1 "25 Marketing Influencers To Watch in 2017"
- New York Times bestselling author
- 20 million user logins at Grant Cardone online sales training university
- Fundraising for charity: $200M
- Grant Cardone Net Value: 300 Million
- Social media's top influencer
Cardone Enterprises is owned and managed by Grant Cardone. Cardone Training Technologies is his principal venture. This company supports businesses and improves their sales process. He also owns and runs Cardone University Cardone Acquisitions , Cardone Capital , Grant Cardone TV Network and Cardone Capital .
How old was Grant Cardone when he became a millionaire?
Grant Cardone was a debt-laden, drug-addicted man before he created five businesses and a multimillion-dollar fortune.
His mother's guidance was what finally got him out of the hole.
CNBC's self-made millionaire, my mother, told me that the best advice she ever gave was: "The best advice you have ever received was from my mom. She was never in business." She said that investing in yourself is the best investment you can make. It's a-no lose deal. You will always get a return. It is yours to keep. It's yours.
Cardone, 25, struggled to keep his job as an automotive dealer employee.
He writes about his younger self in his book "Be Obsessed or Be Average": "Even though the job was horrible, I decided that I would do my best to make it a success."
While he was eating breakfast, he watched sales training videos and listened to self improvement audios on his commute to work. He was the first to arrive and the last one to go.
He writes, "I made a commitment to learn everything I could about sales" "I spent probably seven hundred hours in the first year just to improve my sales skills."
Cardone saw the fruits of his labor. Cardone saw the fruits of his labor, going from $3,000 per month to $6,000 per month in commissions.
"I can remember that $3,000 leap more than the first million because it was so important to me. It transformed my confidence. It transformed my belief in myself, as well as how I view and define my potential.
At the age of 30, the budding entrepreneur was already worth his first million.
The 62-year old still follows his mother's advice today.
I always walk away with something I can't take from anyone when I read a book or go to conferences. It isn't possible for me to take it away from competition, and it doesn't cost any more. The government cannot tax my improvement.
Selling or being sold: How to make your way in business and life (full review)?
Selling is really about influencing someone to do what you want. Most people picture selling as the sale of physical goods and money.
They are correct in their assumption. You can sell content, but you can also sell food. Clothes, household appliances, computer technology, natural resources, and computer technology are all possible to sell. Anything that you think has value and that someone would find value in, can be sold.
Selling is more than just the buying experience. Selling is not just about the experience of buying products. There is another dimension to selling. Ideas such as comfort, luxury and simplicity can all be sold.
Those are my thoughts...
Selling is more than selling physical products in exchange for money. We are part of a whole new realm of selling on a daily basis.
The selling and buying of ideas. Ideas such as:
These ideas can be easily sold, just like a new home or a new car.
You buy car insurance to give you peace of mind.
You should remember that when you visit an insurance agent to purchase insurance for your car you are not purchasing the policy. The insurance policy is a guarantee of safety and security. You will have peace of mind knowing that your insurance will cover the damage. It is crucial to be positive and have peace of mind when starting a new business.
People are sold ideas about what beliefs should they hold and what actions should they take based on these beliefs.
Preachers and evangelists will try to sell you the doctrines of their religion. One man can make his friends decide which football game they want to see on TV. Children are sold by their parents if they don't finish their vegetables before eating dessert. In a sense, I'm trying to sell you on continuing reading this article until its end.
What are my current achievements?
Here's the deal
Selling is a valuable skill that can help you achieve your goals.
Being able to sell is an extremely valuable asset. Unfortunately, most people don't learn this skill.
Grant Cardone recommends this great exercise in his book "Sell or Be Sold".
Make a list of every role you have in your life. You might use this example:
Next, make another list of all the items on the list. This list will outline all of the responsibilities for each role and how important selling to each one. This will allow you to see how important selling is in your daily life, not just for your job.
Training and dedication = Success
Numerous people have problems undervaluing their abilities and overvaluing the talents of others. One look at a sales trainer or sales vet and they'll think:
"They must be born salesmen, I would never be able to do what they do!"
They see people like this and think they are magicians, hypnotists or superhumans. Then they view themselves as a problem-ridden, mediocre nobody who can't even boil water.
Nothing could be further from reality. Anybody can achieve greatness if they have the desire to.
People who achieve great success have achieved it through problem solving and dedication.
Before you can achieve any level of greatness, it is necessary to first become a professional.
The first thing amateurs must stop doing when they transition from amateur to professional is to look at greats and think of them as "those folks". They are no different than anyone else.
They didn't get to the top by thinking happy thoughts and sprinkling fairy powder. You are just one step away from achieving your goals if you realize that you have no control over anyone but yourself.
You must eat, drink, and sleep if you want to be a superhuman salesperson. Every waking moment should be spent thinking about selling.
It's not their fault, it's your fault. Accept responsibility.
It may seem harsh, but it is possible to feel a sense of relief when you take responsibility for your actions. This means you are in control.
Before you can fully commit, you must be 100% responsible for your actions. You can turn any failure into success if you take control.
Do not wish for your problem to disappear.
Spend every spare moment and review your recordings and notes. You will start to notice patterns. Customers will complain about you and you will respond accordingly.
If you have a keen eye for detail and an unbiased emotion, you will be able to anticipate how customers will interact with you. You can predict what your response should be if you are able to anticipate.
Don't be afraid of making phone calls and taking massive action. To survive in a difficult economy, you must overcome call reluctance and fill your pipeline with new business.
If you can respond effectively to a product objection or hesitancy you will not only boost your confidence but also that of your customer. This will allow you to close more deals and earn more money.
This is the first step in becoming a professional and a crucial step. You won't be able to predict the behavior of your customers and you will not have a firm grasp of the sales process.
You'll fly blind no matter how much you do or what your sales interactions turn out to be. Only when you are able to confidently answer every objection, you will be able to become great.
Take Massive Action
What happens if you put a pebble in a pond
This creates a ripple effect. What happens when you continue to pound the lake with mortar round after mortareck?
Everybody from all walks of the globe comes to see what you are doing.
The concept of "Massive Action," is pretty self-explanatory. If you are going to tackle a new project, take the same level of massive action as you would for massive results. Massive action is key to solving every problem, achieving every goal, and pursuing every idea.
Do so much work, that people around you will think your brain is a complete loss.
You can do it!
There are only three actions you can take when faced with a task:
- The right action
- The wrong action
- There is no action
Taking no action is the worst of all three. It means that you will not see any results.
Which do you consider the worst?
It was obvious.
Massive Action is the fourth, although very few people consider it. Simply put, you determine how hard a task takes and then multiply that number by 10.
More action = more results
Massive action is possible if you are taking positive action in a positive direction. You'll find that you don't have enough clients and you will have too many.
This is a great problem!
You will inspire others to put in so much effort and time that they won't be able to comprehend your efforts.
Remember that you're in the people business
You must understand the customer's mind to be a successful salesperson. Remember that people want to feel good, and that they will buy products that make them feel great.
You can't understand the product until you understand people.
Added to that:
Even if you know they are being sold to, they like to feel good. If you can make them feel that they are not being sold to, you're on track.
Although you might believe you are selling a product, it is more like you are selling the customer a product.
What is the difference?
The difference is that the product will always be available. On the other hand, the customer might not be there... and if you don't have a customer to buy your product, it's unlikely that you will make a sale. Regardless, your customer should be your only priority.
You don't want your customer to just say "Hi" while you are talking with them. Instead, they should be able to see through your sales pitch. They will see right through it.
Let me offer you a suggestion: Get to know your customers better than your products. Customers won't care how much you know unless they care how much.
Always agree with your customer
This doesn't necessarily mean that the customer is always right. Those of us who work in sales know that the customer can be wrong quite often. It is important to agree with them. If you disagree with someone, particularly if they are trying to sell you something, they will almost immediately get defensive.
This is not good!
It is almost impossible to not get a sale.
You see, if your customer is always in agreement with you, even if they are not happy about your product or service then you have the ability to change their mind.
It is not manipulative to agree with customers. It is showing the customer that you are listening and that you care about their needs.
Let's suppose that they like your product but have read negative customer reviews. You don't want them to say that they are wrong and that your product's great, as their guards will rise. On the other hand, you don't want them to tell you that they are right and all those reviews prove it... then you won't be able to sell.
Try this instead:
You could say, "I understand your feelings about these reviews. To be honest, I would also feel the same... but, let me show you these statistics."
You have just said that you agreed with them but pointed them to a new way to think. Now you're well on your way to making a sale and building strong customer relationships.
Sales and Lead Generation
The strategies and techniques that Grant Cardone shares in his books are amazing. These strategies will not generate any income for you. To focus your efforts, you need a vehicle.
What should you do?
When Grant Cardone first introduced me to affiliate marketing, it was seven years ago. I had struggled for months to make my small business of affiliate marketing profitable. So I stopped looking for affiliate marketing and decided it wasn't right for me.
I took so many courses in Digital Marketing that I could easily have sold my own course.
Then I found Lead Generation.
It was perfect!
This would get me to where I wanted to go.
Lead Generation, or specifically Local Lead Generation, is basically the idea of creating small websites that bring in customers looking to find a particular service, and renting these websites out to local businesses at a monthly cost.
Right now, 15 websites bring in an average of $750 per month.
15 x $750 = $11,250
It took me 6 months of hard work, dedication, and perseverance. But it was worth it. I have Lead Generation and Grant Cardone to be grateful for.
Now I am on track to build 50 more websites.
Click here if you are curious or have questions about how I did it.